Overview
- .hyundai is a brand gTLD delegated under ICANN's New gTLD Program.
- Owned and managed by Hyundai Motor Company and operated with ARI Registry Services as registry provider.
- Intended as a corporate Internet space to support branding, communications, services and navigation for Hyundai and its stakeholders.
History
- Hyundai's application was revealed during ICANN's New gTLD application process (Reveal Day: June 13, 2012).
- .hyundai was delegated to the DNS Root Zone on September 26, 2015.
- Classified as a brand gTLD and listed as delegated (managed by Hyundai Motor Company with ARI Registry Services).
Usage and Audience
- Primary audiences: Hyundai customers, employees, affiliates and other corporate stakeholders.
- Intended uses described by the applicant:
- A branding, technology and services platform for Hyundai's businesses.
- Distribution and exchange of information via websites, email, social networks and related technologies within the .hyundai space.
- Ancillary commercial services related to domain registrations (e.g., website hosting, SEO, marketing, consulting).
- Hyundai initially intended to reserve all names in the TLD for its own use for promotional and navigational purposes.
Registration Rules
- Initial policy: Hyundai planned to reserve all domain names within .hyundai for its own use.
- Future licensing: Hyundai indicated the possibility that affiliates could be licensed to use domains, but not likely for at least three years post-delegation.
- Licenses would be contractual, limiting permitted uses; Hyundai stated it would enforce terms via monitoring and quick mitigation of abuse.
- Hyundai reserves the right to revoke licenses at any time for any reason.
SEO and Brand Impact
- .hyundai is positioned explicitly as a corporate brand space to strengthen Hyundai's online identity and navigation.
- The applicant emphasized Hyundai as a well-known multinational corporate brand, registered in up to 160 countries, reinforcing trademark association and brand trust for domains under .hyundai.
- The registry's plan to offer ancillary services (hosting, SEO, marketing) signals an intent to optimize brand visibility and search presence for .hyundai sites.
Operator
Hyundai Motor Company
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: HYUNDAI
organisation: Hyundai Motor Company
address: 231 Yangjae-dong
address: Seocho-gu
address: Seoul 137-938
address: Korea (the Republic of)
contact: administrative
name: Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address: Cerulean Tower 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.357841069
fax-no: +81.334625040
e-mail: registry@brightsconsulting.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.354561601
fax-no: +81.337805239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 48091 8 2 d4178e0bd6ef00a383544da7d1856cb37034c64a64cf70d1e08d67bb9ee2e3b2
whois: whois.nic.hyundai
status: ACTIVE
remarks: Registration information: http://www.hyundai.com
created: 2015-09-17
changed: 2023-06-20
source: IANA
