.ice

Overview

• .ice is a brand generic top-level domain (gTLD) delegated under ICANN's New gTLD Program.
• It is sponsored by IntercontinentalExchange, Inc. (ICE) and operated as a closed, company-specific namespace to protect and promote the ICE brand.
• Backend registry services are provided by Verisign.

History

• The .ice string was applied for as part of ICANN's New gTLD Program and was delegated on 22 June 2015.
• The sponsoring organization is IntercontinentalExchange, Inc.; Verisign provides back-end registry services.
• The gTLD is categorized as a brand gTLD and its status is delegated.

Usage and Audience

• Intended audience: internal ICE entities and personnel.
• Purpose: to provide an authoritative, brand-controlled namespace for IntercontinentalExchange, its subsidiaries and services, improving clarity and trust for users interacting with ICE-owned online resources.

Registration Rules

• .ice is operated as a closed/internal gTLD.
• Eligibility: registrations are limited to internal, wholly-owned ICE subsidiaries and employees (i.e., not open to the general public).
• Registration process: second-level domain registrations are handled via ICE's internal systems and workflows, including a ticketing system that routes requests to designated company officers for approval.

SEO and Brand Impact

• The stated mission for .ice is to protect and promote the ICE brand and enhance brand trust.
• The gTLD is intended to focus attention on an authoritative domain for IntercontinentalExchange and to enhance user experience by clearly identifying ICE subsidiaries and services via the .ice extension.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ICE

organisation: IntercontinentalExchange, Inc.
address:      5660 New Northside Dr NW
address:      Atlanta GA 30328
address:      United States of America (the)

contact:      administrative
name:         DNS Admin
organisation: ICE
address:      5660 New Northside Dr NW
address:      Atlanta GA 30328
address:      United States of America (the)
phone:        +1770 857 4700
e-mail:       ice-ro@ice.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.ICE 2a01:8840:6e:0:0:0:0:9 65.22.112.9
nserver:      A2.NIC.ICE 2a01:8840:71:0:0:0:0:9 65.22.115.9
nserver:      B0.NIC.ICE 2a01:8840:6f:0:0:0:0:9 65.22.113.9
nserver:      C0.NIC.ICE 2a01:8840:70:0:0:0:0:9 65.22.114.9
ds-rdata:     18844 8 2 75d7adc8fa12d9c26466924ccc80c4b3c4eb15cc616c8255c4f759eed437177d

whois:        whois.nic.ice

status:       ACTIVE
remarks:      Registration information: 

created:      2015-07-09
changed:      2023-09-05
source:       IANA