Overview
- .ifm is a Brand gTLD created through ICANN's New gTLD Program.
- It was proposed and managed by IFM Electronic GmbH to represent the company's brand online and to host company-controlled domains for products, departments, partners and resellers.
History
- Application revealed: 13 June 2012 (application entry in the New gTLD program).
- Registry Agreement with ICANN signed by IFM Electronic GmbH: 30 January 2014.
- Delegated to the DNS Root Zone: 24 January 2015 (implementation date).
- Administrative/registry notes in source material list IFM Electronic GmbH as the manager and recipient of the registry agreement; an administrative record also lists Knipp Medien und Kommunikation GmbH (Knipp) as a registry entry in the infobox.
Usage and Audience
- Intended audience: IFM customers, resellers, partners, internal departments and Internet users seeking first-hand information about IFM products and services.
- Industry focus: automation and industrial technology (reflecting IFM Electronic's product portfolio and markets).
- Company background (from the application): founding in 1969; global presence with thousands of employees and a broad product portfolio (sensors, industrial imaging, safety technology, process sensors, industrial communication, condition monitoring, etc.).
Registration Rules
- .ifm is operated as a controlled/brand TLD rather than an open public namespace.
- IFM stated it does not intend to sell domains to the general public. Second-level domains will be allocated according to IFM's business requirements and priorities.
- Applicants do not have an automatic right to a particular domain; allocation and any delegation to partners or resellers are at IFM's discretion.
SEO and Brand Impact
- The stated goals in the application emphasize brand strengthening, trademark protection and increased customer trust.
- IFM positioned the TLD as a "seal of quality" to signal secure, authoritative content tied to the company.
- Expected benefits cited in the application include shorter, memorable domain names, improved mobile access, targeted online marketing campaigns using custom URLs, tighter control over Internet presence, and a competitive advantage for approved partners and resellers.
Operator
ifm electronic gmbh
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: IFM
organisation: ifm electronic gmbh
address: Friedrichstr. 1
address: Essen NRW 45128
address: Germany
contact: administrative
name: Teamleader IT Infrastructure Services Network
organisation: ifm electronic gmbh
address: Friedrichstr. 1
address: Essen NRW 45128
address: Germany
phone: +49-201-24220
fax-no: +49-201-24221200
e-mail: nameservice@ifm.com
contact: technical
name: ironDNS Support
organisation: Knipp Medien und Kommunikation GmbH
address: Martin-Schmeisser-Weg 9
address: Dortmund North Rhine-Westphalia 44227
address: Germany
phone: +49 231 9703 0
fax-no: +49 231 9703 200
e-mail: dnsmaster@irondns.net
nserver: ANYCAST10.IRONDNS.NET 195.253.64.12 2a01:5b0:4:0:0:0:0:c
nserver: ANYCAST23.IRONDNS.NET 195.253.65.11 2a01:5b0:5:0:0:0:0:b
nserver: ANYCAST24.IRONDNS.NET 195.253.65.12 2a01:5b0:5:0:0:0:0:c
nserver: ANYCAST9.IRONDNS.NET 195.253.64.11 2a01:5b0:4:0:0:0:0:b
ds-rdata: 1062 10 2 9f27e38962fe2e8fea42e4ad88f1f90a5a23f6bdb4c8949af772c1430e073745
whois: whois.nic.ifm
status: ACTIVE
remarks: Registration information: http://www.ifm.com
created: 2015-01-15
changed: 2022-01-07
source: IANA
