.imdb

Overview

.imdb is a delegated brand generic top-level domain (gTLD) created under ICANN's New gTLD Program for the Internet Movie Database (IMDb). The string was applied for and is managed by Amazon as a brand TLD, intended to represent IMDb-related online properties and services.

History

• Applied for during ICANN's New gTLD Program; Amazon was the sole applicant for the string.
• Implemented / delegated on 07 Jun 2016.
• Registry services are provided by Neustar.

Usage and Audience

• Intended audience: IMDb and Amazon for branding IMDb-related content, services and properties focused on movies, TV and celebrity information.
• IMDb (as described in the application) is a major entertainment database and consumer site:
  • More than 110 million unique visitors per month (as stated in the application).
  • A searchable database of more than 2 million movies, TV and entertainment programs and more than 4 million cast and crew members.
  • Mobile reach: over 26 million installs of IMDb mobile apps and cited mobile properties with more than 25 million monthly visitors.

SEO and Brand Impact

• As a delegated brand TLD managed by Amazon for the IMDb brand, .imdb is positioned to serve as a clear brand identifier for IMDb-owned services and properties.
• The TLD is explicitly associated with IMDb's long-established consumer site and related services, reinforcing brand ownership and recognition.

Notable Cases or Examples

Examples of IMDb-owned properties and services mentioned in the application that relate to the brand:

• www.imdb.com and localized sites such as www.imdb.de, www.imdb.it, www.imdb.es, www.imdb.fr and www.imdb.pt
• Withoutabox (www.withoutabox.com)
• Box Office Mojo (www.boxofficemojo.com)
• IMDb mobile apps and the "Movies & TV" app for multiple platforms
• IMDb features cited in the application: show times, trailers, reviews, photo galleries, NewsDesk, quotes, box-office data, editorial sections and Watchlist

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       IMDB

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +12069467702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.IMDB 213.248.218.50 2a01:618:402:0:0:0:0:50
nserver:      DNS2.NIC.IMDB 103.49.82.50 2401:fd80:402:0:0:0:0:50
nserver:      DNS3.NIC.IMDB 213.248.222.50 2a01:618:406:0:0:0:0:50
nserver:      DNS4.NIC.IMDB 2401:fd80:406:0:0:0:0:50 43.230.50.50
nserver:      DNSA.NIC.IMDB 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.IMDB 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.IMDB 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.IMDB 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     20815 8 2 e3cc51fe5a9a31ae6fac92900038dca9b523511b22158a08d8093220af88e4d7

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.imdb

created:      2016-05-19
changed:      2025-02-14
source:       IANA