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    • .insurance

    Generic top-level domainsDNSSEC

    Overview

    .insurance is a community generic top-level domain (gTLD) created under ICANN's New gTLD Program. The string targets the insurance industry and was intended to provide a secure, trusted namespace for insurers, agents, brokers and related organizations.

    History

    • Delegated to the DNS root zone on 3 December 2015.
    • Applied for by multiple parties during the ICANN new gTLD application round.
    • The Financial Top Level Domain Initiative (fTLD) — a partnership including the American Bankers Association (ABA) and BITS — formed fTLD Registry Services, LLC to manage and operate .insurance (the fTLD application was submitted as a Community Priority Application).

    Usage and Audience

    • Intended audience:
      • Insurance companies
      • Insurance agents and brokers
      • State and national insurance associations
      • Insurance-related service providers
    • Endorsers and supporters listed during the application process included established insurers and industry groups (examples named in application materials: Allstate, Nationwide, Prudential, State Farm and various banking/insurance associations).

    Registration Rules

    • The fTLD application proposed a vetting process to verify registrant standing within the insurance community. Acceptable verification sources included:
      • Referral to the regulatory authority issuing a company's charter
      • Mission statements
      • Brokerage license numbers
      • Association membership
    • Initial registrations were required to correspond to valid trademarks, trade names, or service marks.
    • Generic terms were to be set aside for use by fTLD Registry Services or for sale post-launch rather than assigned directly to registrants.
    • Domains that pass vetting would enter a 5-day Add Grace Period (Pending Create) before becoming valid.
    • Applicants rejected by vetting would be notified of reasons and appeal procedures; rejected applicants could appeal to fTLD Registry Services.

    SEO and Brand Impact

    • The .insurance gTLD was positioned by its community applicant to improve security, consumer protection and industry trust online through vetting and restricted registration.
    • During the application phase, governments and industry groups raised concerns (GAC Early Warnings and community objections) about exclusive control of a generic string and potential consumer-harm implications; these controversies influenced perceptions during delegation but relate to governance and consumer-protection measures rather than search-engine ranking specifics.

    Notable Cases or Examples

    • Contested applicants: fTLD Registry Services LLC (ABA & BITS), Radix (Directi subsidiary), Donuts (Auburn Park, LLC) and Progressive Casualty Insurance Co. (former applicant).
    • Community objections:
      • The American Insurance Association filed objections against multiple applicants; it later withdrew its objection to fTLD Registry Services LLC.
      • The Financial Services Roundtable filed objections against some applicants; its objection successfully removed Donuts from the contention set for .insurance.
    • GAC Early Warnings were issued to several applicants (including Radix, Donuts and Progressive) raising regulatory and consumer-protection concerns; Progressive subsequently withdrew its application.

    Operator

    fTLD Registry Services LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       INSURANCE

organisation: fTLD Registry Services LLC
address:      1300 Eye Street, NW
address:      Suite 1100 West
address:      Washington DC 20005
address:      United States of America (the)

contact:      administrative
name:         Managing Director
organisation: fTLD Registry Services, LLC
address:      1300 Eye Street, NW
address:      Suite 1100 West
address:      Washington DC 20005
address:      United States of America (the)
phone:        +1 202 236 1154
e-mail:       ftld@ftld.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      D.NIC.INSURANCE 156.154.103.22 2610:a1:1010:0:0:0:0:22
nserver:      E.NIC.INSURANCE 156.154.104.22 2610:a1:1011:0:0:0:0:22
nserver:      F.NIC.INSURANCE 156.154.105.22 2610:a1:1012:0:0:0:0:22
nserver:      W.NIC.INSURANCE 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      X.NIC.INSURANCE 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      Y.NIC.INSURANCE 2001:dcd:3:0:0:0:0:10 37.209.196.10
ds-rdata:     32830 13 2 f51790be5f8a3bec1d392a45882a76c5bda288395a3929e9714eb26193e80f5e

whois:        whois.nic.insurance

status:       ACTIVE
remarks:      Registration information: https://www.ftld.com/

created:      2015-11-06
changed:      2024-07-01
source:       IANA

    Registrars