.ipiranga

Overview

.ipiranga is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program for Ipiranga Produtos de Petroleo S.A. It was proposed by Ipiranga as a branded namespace to represent the company's online presence and brand.

History

• Delegation: The .ipiranga string was delegated to the DNS Root Zone on 28 July 2015.
• Application: The application for .ipiranga was submitted and revealed during the New gTLD process (reveal day 13 June 2012) and successfully delegated in 2015.
• Operator: The gTLD is managed by Ipiranga Produtos de Petroleo S.A.; registry information in the available record also lists Neustar.

Usage and Audience

• Primary use: Intended for Ipiranga's corporate, brand and affiliate use as a branded top-level domain.
• About the registrant (Ipiranga Produtos de Petroleo S.A.):
  • Founded in 1937.
  • One of the largest oil distribution companies in Brazil and the largest private fuel distributor in the Brazilian market.
  • Nationwide coverage with approximately 5,900 service stations; many include convenience stores.
  • Products and services include diesel, gasoline, ethanol, natural gas for vehicles (NGV), fuel oil, kerosene, lubricants, a branded credit card, and an e-commerce site (ipirangashop.com).
  • Runs a loyalty program, "Km de Vantagens," with about seven million participants.
  • Holds various trademarks in Brazil to protect its brand.

Registration Rules

• Intended registration model: The applicant indicated the extension is likely to operate as a single-registrant TLD, at least initially. As described in the application, a "single registrant TLD" means:
  • All domain name registrations in the TLD are registered to, and maintained by, the registry operator for its own exclusive use; and
  • The registry operator does not sell, distribute or transfer control or use of registrations to third parties that are not affiliates of the registry operator.
• Access: Parties that are not Ipiranga or, where Ipiranga permits, an affiliate will not be entitled to register domain names in .ipiranga (per the applicant's statement).

SEO and Brand Impact

• As a branded gTLD, .ipiranga is positioned primarily for brand control and a dedicated namespace for Ipiranga's digital properties.
• The applicant holds trademarks in Brazil to protect the brand, supporting exclusive branded use of the TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       IPIRANGA

organisation: Ipiranga Produtos de Petroleo S.A.
address:      Rua Francisco Eugenio, 329 Sao Cristovao
address:      Rio de Janeiro RJ 20941-900
address:      Brazil

contact:      administrative
name:         Fernanda Menezes
organisation: Ipiranga Produtos de Petroleo
address:      329 Sao Cristovao
address:      Rio de Janeiro RJ 20941-900
address:      Brazil
phone:        +55.2125745923
e-mail:       fernandarm@ipiranga.com.br

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.IPIRANGA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.IPIRANGA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.IPIRANGA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS4.DNS.NIC.IPIRANGA 156.154.156.83 2610:a1:1074:0:0:0:0:53
nserver:      NS5.DNS.NIC.IPIRANGA 156.154.157.83 2610:a1:1075:0:0:0:0:53
nserver:      NS6.DNS.NIC.IPIRANGA 156.154.158.83 2610:a1:1076:0:0:0:0:53
ds-rdata:     15469 8 2 07072c5f3d4a042e6e13050ca502dbbb6cfdfc20ec03c2407562bcc5e23faa32

whois:        

status:       ACTIVE
remarks:      Registration information: http://ipiranga.com.br

created:      2015-04-02
changed:      2024-05-11
source:       IANA