.jaguar

Overview

• .jaguar is a brand gTLD delegated under ICANN's New gTLD Program.
• It is managed by Jaguar Cars Limited and intended to provide an authoritative Internet space for the Jaguar brand, its affiliates and partners.

History

• The .jaguar application was submitted as part of ICANN's New gTLD Program and revealed during the program's application phase.
• The .jaguar string was delegated to the DNS Root Zone on 27 October 2015.
• TLD status: Delegated. TLD subtype: brand.

Usage and Audience

• Primary use: provide information and services related to Jaguar's luxury saloons and sports cars.
• Intended audience: consumers, dealerships, affiliates, partners and marketing channels associated with the Jaguar brand.
• Typical uses called out in the application include pages for car models, dealership sites and marketing campaigns.
• Jaguar projected a limited number of registrations (approximately 50–150) in the first three years, reflecting the restricted nature of the registry.

Registration Rules

• .jaguar is intended to operate as a restricted registry controlled by Jaguar Cars Limited.
• Jaguar will create and control domain spaces to ensure brand authenticity and reduce user confusion; registrations are expected to be limited and governed by the registry's policies.
• Jaguar did not intend to use Internationalized Domain Names (IDNs) at the second level initially, but indicated IDNs could be considered in future as the TLD evolves.
• The registry committed to comply with operational, technical and policy requirements, including continued-operations instrument obligations set out in Specification 8 of the Registry Agreement.

SEO and Brand Impact

• The stated mission of .jaguar is to increase user trust and confidence by assuring brand authenticity and eliminating user confusion.
• The TLD is positioned to strengthen global online awareness of the Jaguar brand and provide an intuitive, authoritative reference point for users seeking Jaguar-related information and services.
• As a branded, restricted gTLD, .jaguar is intended to reinforce brand positioning and trust rather than serve as a general-purpose namespace.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       JAGUAR

organisation: Jaguar Land Rover Ltd
address:      Abbey Road
address:      Whitley
address:      Coventry CV3 4LF
address:      United Kingdom of Great Britain and Northern Ireland (the)

contact:      administrative
name:         Digital Portfolio Manager
organisation: Jaguar Land Rover Ltd
address:      Abbey Road
address:      Whitley
address:      Coventry CV3 4LF
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 2476303080
fax-no:       +44 2476202101
e-mail:       ngtld-jaguar@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.JAGUAR 2a01:8840:6e:0:0:0:0:51 65.22.112.51
nserver:      A2.NIC.JAGUAR 2a01:8840:71:0:0:0:0:51 65.22.115.51
nserver:      B0.NIC.JAGUAR 2a01:8840:6f:0:0:0:0:51 65.22.113.51
nserver:      C0.NIC.JAGUAR 2a01:8840:70:0:0:0:0:51 65.22.114.51
ds-rdata:     15829 8 2 d4bb4fd9f95efa2bf1781b7a0c17388b42520cab5f8c805e7dca3105f33cd881

whois:        whois.nic.jaguar

status:       ACTIVE
remarks:      Registration information: 

created:      2015-10-15
changed:      2023-08-11
source:       IANA