Overview
- .jcb is a brand generic top-level domain (gTLD) applied for and operated by JCB Co., Ltd.
- It was created under ICANN's New gTLD Program as a restricted registry intended to provide an authoritative, brand-authentic Internet space for JCB.
- The registry backend is operated by Verisign.
History
- Application and Program: .jcb was applied for as part of ICANN's New gTLD Program.
- Delegation: The string was delegated to the DNS Root Zone in 2015 (implementation dates in source include 23 January 2015 and a delegation noted on 27 March 2015).
- Registry and Management: JCB Co., Ltd. is the registry operator/manager for the TLD; Verisign provides registry services.
Usage and Audience
- Primary audience: JCB Co., Ltd. and its affiliated services, merchants, and communications that require an authoritative JCB-branded presence online.
- Typical use cases highlighted by the applicant:
- Provide accurate, branded information and services to consumers.
- Create user-friendly, brand-authentic addresses for JCB services.
- Offer geographically relevant content via second- and third-level domains.
- Context about JCB (from the applicant):
- Established in 1961, headquartered in Tokyo, described as the only international credit card company based in Asia.
- Reported figures (as stated in the application): over 61 million card members worldwide; about 9.75 million cards issued outside Japan; acceptance at over 20 million merchants across 190 countries and territories; over 2,500 employees; financial figures reported as of 2010–2011 in the application text.
Registration Rules
- Registry model: .jcb is operated as a restricted registry under the control of JCB Co., Ltd.
- Policy intent described by the applicant:
- JCB will create and control domain spaces to promote brand identity, authenticity and to prevent impersonation.
- Second- and third-level domains may be used to provide geographically relevant content and services.
- No public details in the provided source about specific eligibility criteria, registration procedures, allowed characters, or minimum/maximum registration periods.
SEO and Brand Impact
- The applicant frames .jcb as a tool to increase user trust and confidence by:
- Reducing user confusion and lowering the risk of third-party impersonation.
- Providing an authoritative, brand-authentic namespace that signals credibility to users.
- As a branded, restricted gTLD, .jcb is positioned primarily for brand protection and direct brand communication rather than broad commercial or generic SEO targeting.
Operator
JCB Co., Ltd.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: JCB
organisation: JCB Co., Ltd.
address: Aoyama Rise Square 5-1-22 Minami Aoyama
address: Minato-ku Tokyo 107-8686
address: Japan
contact: administrative
name: Representative Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81-3-5456-1601
fax-no: +81-3-3780-5239
e-mail: newgtld@gmoregistry.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81-3-5456-1601
fax-no: +81-3-3780-5239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 8039 8 2 a21f8529ce9b38a28a4b03251ca112bf0528655d5cd28901b8585389de8261fd
whois: whois.nic.gmo
status: ACTIVE
remarks: Registration information: http://nic.jcb
created: 2015-01-08
changed: 2019-08-20
source: IANA
