.jetzt

Overview

• .jetzt (German for "now") is a generic top-level domain (gTLD) created for the German-speaking Internet space to convey up-to-the-minute information.
• Manager/registry contact: New TLD Company AB (manager) with Neustar, Inc. as the back-end registry service provider.
• Classified in the New gTLD Program as a Lifestyle/consumer-oriented string intended for German-language audiences.

History

• Proposed as part of ICANN's New gTLD Program and approved following the application process.
• Registry Agreement with ICANN was signed on 09 January 2014 by New TLD Company AB.
• .jetzt was delegated to the DNS Root Zone on 15 March 2014 and is an active gTLD.

Usage and Audience

• Target audience: German-speaking Internet users and organizations wishing to communicate in German, particularly those in or communicating toward Germany and Austria.
• Intended use: to allow individuals, companies, organizations and communities to share the latest news and real-time information (the concept of "now").
• The registry planned to offer IDNs at the second level, including German-language variants at launch.

Registration Rules

• The TLD is described as open and unrestricted; anyone may register appropriate .jetzt domain names for legitimate purposes.
• Rights protection and abuse controls noted: implementation of an Acceptable Use Policy, the UDRP, the URS and other ICANN-required rights protection mechanisms.
• Technical and operational backing provided by Neustar as the registry services provider.

SEO and Brand Impact

• Positioning: .jetzt is explicitly marketed as a native-language, real-time branding option for German-speaking audiences—helping sites indicate timeliness and German-language focus.
• Brand signals: the literal meaning "now" is intended to convey immediacy, which can be used by brands and publishers to emphasize current information or time-sensitive content.

Notable Points about the Operator and Team

• The founding team highlighted extensive domain-industry experience (including prior involvement with Cedel AB, a domain services business, and prior employment at Verisign and other European domain companies).
• The team emphasized combining industry experience with Neustar's technical registry services to bring the TLD to market.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       JETZT

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.JETZT 2a01:8840:16:0:0:0:0:49 65.22.20.49
nserver:      V0N1.NIC.JETZT 2a01:8840:17:0:0:0:0:49 65.22.21.49
nserver:      V0N2.NIC.JETZT 2a01:8840:18:0:0:0:0:49 65.22.22.49
nserver:      V0N3.NIC.JETZT 161.232.10.49 2a01:8840:f4:0:0:0:0:49
nserver:      V2N0.NIC.JETZT 2a01:8840:19:0:0:0:0:49 65.22.23.49
nserver:      V2N1.NIC.JETZT 161.232.11.49 2a01:8840:f5:0:0:0:0:49
ds-rdata:     34480 8 2 bdf6c4604d479d93bf6b0308835406829cab3dacd840365a854653f45336ea92

whois:        whois.nic.jetzt

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-03-06
changed:      2023-09-12
source:       IANA