Overview
- .jio is a brand generic top-level domain (gTLD) applied for under ICANN's New gTLD Program.
- The applicant is Affinity Names, Inc., a wholly-owned subsidiary of Reliance Holding USA, Inc.; the application is tied to the Reliance Group and its JIO brand.
- The registry operator is listed as Afilias and the string was submitted as a proposed brand TLD (status: proposed).
History
- The .jio string was applied for during ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- Affinity Names, Inc. filed the application on behalf of the Reliance Group with plans to use the gTLD for corporate branding and online properties.
- The application projected staged deployment of second-level domains over the first three years following delegation.
Usage and Audience
- Intended primary users are the Reliance Group and entities associated with the JIO brand.
- Use cases are corporate and departmental websites across Reliance's businesses, aiming to centralize and simplify customer access to brand sites.
- Projected rollout from the application:
- Year 1: up to ~200 second-level domains
- Year 2: up to ~400 second-level domains
- Year 3: around ~600 second-level domains
Registration Rules
- .jio is positioned as a brand TLD under the control of the JIO/Reliance organization.
- The applicant stated that Reliance would have direct control over second-level domain allocations and use preferred names appropriate to its businesses and departments.
- The application emphasizes controlled internal allocation and use for corporate branding rather than open public registrations.
SEO and Brand Impact
- The applicant framed .jio as a tool to strengthen brand recall and simplify customer navigation to official Reliance web properties.
- Benefits described include easier marketing, improved customer experience, clearer URLs tied to products or divisions, and advantages for social media and brand-driven campaigns.
Notable Cases or Examples
- Examples of planned second-level domains cited in the application include:
- retail.jio
- petroleum.jio
- polymers.jio
- The application states multiple corporate websites and departments would migrate or be hosted under the .jio gTLD as part of a broader branding strategy.
Operator
Reliance Industries Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: JIO
organisation: Reliance Industries Limited
address: Building 2A, 1st floor, CA - 13
address: Reliance Corporate Park, Thane Belapur Road
address: Navi Mumbai Maharashtra 400701
address: India
contact: administrative
name: Saket Gadkari
organisation: Reliance Industries Limited
address: Building 2A, 1st floor, CA - 13
address: Reliance Corporate Park, Thane Belapur Road
address: Navi Mumbai Maharashtra 400701
address: India
phone: +91.9967009933
e-mail: saket.gadkari@ril.com
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias Limited
address: c/o Identity Digital Inc. 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.JIO 2a01:8840:ce:0:0:0:0:33 65.22.212.33
nserver: A2.NIC.JIO 2a01:8840:d1:0:0:0:0:33 65.22.215.33
nserver: B0.NIC.JIO 2a01:8840:cf:0:0:0:0:33 65.22.213.33
nserver: C0.NIC.JIO 2a01:8840:d0:0:0:0:0:33 65.22.214.33
ds-rdata: 5476 8 2 d03f2390954d50f114b39620e940a7de9d1fb60661cdeb43757b5d4a76fa8180
whois: whois.nic.jio
status: ACTIVE
remarks: Registration information: http://www.ril.com
created: 2016-08-11
changed: 2024-04-23
source: IANA
