Overview
- .jmp is a brand generic top-level domain (gTLD) applied for and delegated under ICANN's New gTLD Program.
- The extension represents the JMP product line owned by SAS Institute and was proposed as a trusted, hierarchical, and intuitive namespace for JMP-related goods and services.
History
- Applicant/Registry controller: Matrix IP LLC (a wholly owned subsidiary of SAS Institute).
- Registry listed: Neustar (as registry service provider in source template).
- The .jmp string was delegated to the DNS Root Zone on 18 December 2015.
- The string was part of the New gTLD application process (reveal day noted in June 2012 in the application timeline).
Usage and Audience
- Primary intended users:
- SAS Institute for corporate and product-related domains.
- Qualified subsidiaries and affiliates of SAS Institute.
- Potential licensees and strategic partners (subject to policy and review).
- Intended uses include consolidating and migrating existing JMP-related domain names from a variety of TLDs into a single, brand-controlled namespace.
- The applicant estimated fewer than 10,000 registrations in the first five years of operation under its planned model.
Registration Rules
- Matrix IP LLC planned a staged rollout with eligibility and allocation controlled by the registry operator:
- Stage 1: Limited registrations reserved for SAS Institute for testing, IT/security validation, and initial operational setup.
- Stage 2: Expanded corporate use within SAS Institute and evaluation of potential migration of traffic from existing domains.
- Stage 3: Possible extension of registration rights to licensees or strategic partners, contingent on review and compliance (including Specification 9, Registry Code of Conduct, referenced in the registry agreement template).
- Stage 4: Further assessment after initial operation and any Stage 3 expansion to determine whether to open registrations more broadly.
- Expansion beyond corporate, subsidiaries/affiliates, and licensees/partners was presented as conditional and to be assessed over time. No technical details on allowed characters, registration periods, or price policy were provided in the source.
SEO and Brand Impact
- The .jmp gTLD was positioned as a brand-controlled namespace intended to convey trustworthiness and clear brand association for JMP products and services.
- The applicant described the gTLD as a way to centralize JMP-related web presence and manage brand identity and traffic more directly.
- The applicant anticipated that the broader impact of .BRAND gTLDs on the domain industry and marketing would take at least five years to be realized and assessed.
Notable Cases or Examples
- The principal example and driving use-case is SAS Institute's JMP product line and related corporate services, managed by Matrix IP LLC on behalf of SAS Institute.
Operator
Matrix IP LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: JMP
organisation: Matrix IP LLC
address: 100 Matrix Drive
address: Cary NC 27513
address: United States of America (the)
contact: administrative
name: Karen Day
organisation: SAS Institute Inc.
address: SAS Campus Drive
address: Cary NC 27513
address: United States of America (the)
phone: +19195316016
fax-no: +19196774444
e-mail: gtldinfo@sas.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.JMP 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.JMP 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.JMP 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.JMP 156.154.144.88 2610:a1:1071:0:0:0:0:58
nserver: NS2.DNS.NIC.JMP 156.154.145.88 2610:a1:1072:0:0:0:0:58
nserver: NS3.DNS.NIC.JMP 156.154.159.88 2610:a1:1073:0:0:0:0:58
ds-rdata: 8866 8 2 30edbd31093e1a261862822c85d745e0e803d7ba503aa4fbb79d4bb828fc5422
whois:
status: ACTIVE
remarks: Registration information: http://www.jmp.com
created: 2015-11-20
changed: 2024-05-11
source: IANA
