About .jmp domain
.jmp is a brand gTLD delegated through ICANN's 2012 New gTLD Program. The registry is operated by Matrix IP LLC, a wholly owned subsidiary of SAS Institute, and the extension was delegated to the Root Zone on 18 December 2015. It was created to serve as a dedicated, controlled namespace for SAS Institute's JMP product line — a data visualization and analytics software brand. As a dotBrand TLD, .jmp exists primarily to give its parent organization direct control over a branded corner of the domain name system, separate from conventional commercial TLDs.
Who can register .jmp domain
.jmp is a restricted brand TLD and is not available for public registration through commercial registrars. Domain names under .jmp are allocated exclusively by Matrix IP LLC for use by SAS Institute, its qualified subsidiaries and affiliates, and any designated third parties such as licensees or strategic partners. Any expansion of registration rights to broader categories of registrants — including customers of SAS Institute — remains at the sole discretion of Matrix IP LLC and is subject to compliance review. There is no open registration path for individuals or unaffiliated organizations.
How to register .jmp domain
Because .jmp is a brand TLD operated exclusively by Matrix IP LLC for internal and affiliated use, domain names under this extension are not issued through commercial registrar channels. Allocation decisions are made internally by Matrix IP LLC and SAS Institute, following a staged rollout that begins with limited corporate use, proceeds through testing and broader internal deployment, and may eventually extend to licensees or strategic partners. Any party seeking a .jmp domain would need to have a formal relationship with SAS Institute or Matrix IP LLC — there is no public application or checkout process available. Requests or inquiries would need to be directed to SAS Institute or Matrix IP LLC directly.
Typical uses of .jmp domain
.jmp domains are used internally by SAS Institute to build a coherent, branded web presence for its JMP software product line. Rather than maintaining a fragmented portfolio of domain names spread across multiple generic TLDs, SAS Institute uses .jmp to consolidate digital properties under a single, recognizable brand namespace. This approach is common among large software and technology companies that participate in ICANN's brand TLD program — it provides tighter security controls, clearer brand signaling to customers, and reduced dependence on third-party TLD registries. Licensees and strategic partners may also be granted .jmp registrations as the program matures.
Tips for registering .jmp domain
- .jmp is not available through any public registrar — do not expect to find it listed on commercial domain search platforms, as allocations are handled entirely by the registry operator.
- Registration rights may be extended to licensees or strategic partners of SAS Institute, but any such expansion is conditional on a compliance review against ICANN's Registry Code of Conduct (Specification 9).
- The registry has projected fewer than 10,000 registrations in the first five years of operation, reflecting its intentionally narrow and controlled scope.
- Any potential expansion to third-party or customer registrations is treated as a long-term consideration, with SAS Institute expecting at least five years of operational experience before making such decisions.