Generic top-level domainsIDNDNSSEC
Overview
.jnj is a brand generic top-level domain (gTLD) delegated to the DNS root as part of ICANN's New gTLD Program. It represents the Johnson & Johnson (JNJ) brand and is intended to serve as a trusted, hierarchical namespace for Johnson & Johnson and its qualified subsidiaries and affiliates.
History
- Applied for in ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- Delegated to the Root Zone on 8 April 2016.
- Applicant and registry owner/operator: Johnson & Johnson Services, Inc. (JJSI).
- Backend registry provider listed in the application template: Neustar.
Usage and Audience
- Intended primary users: Johnson & Johnson and its qualified subsidiaries and affiliates.
- Business areas referenced in the application include:
- Medical devices and diagnostics
- Pharmaceuticals
- Consumer health care
- Intended purposes: protect corporate identity, provide a secure channel for online products and services, consolidate intellectual property activities, and support Johnson & Johnson's marketing and digital strategy.
Registration Rules
- The application states initial registrations will be limited to Johnson & Johnson and its qualified subsidiaries and affiliates.
- The application referenced use of Specification 9 of the Registry Agreement and described that a limited distribution, together with applicable requirements, was intended to exempt JJSI from annual Code of Conduct compliance obligations.
SEO and Brand Impact
- .jnj was proposed to preserve and protect the JNJ brand online and to serve as an element of Johnson & Johnson's broader digital strategy.
- The application emphasized the brand's global recognition (application cited an Interbrand 2011 ranking and estimated brand value) and positioned the gTLD as a trusted namespace for consumers, professionals, news agencies, and investors.
Operator
Johnson & Johnson Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: JNJ organisation: Johnson & Johnson Services, Inc. address: One Johnson & Johnson Plaza address: New Brunswick NJ 08933 address: United States of America (the) contact: administrative name: Paul Freeman organisation: CentralNic address: Saddlers House, 4th Floor 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 (0) 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com contact: technical name: IANA Contact organisation: CentralNic Registry address: Saddlers House address: 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 3388 0600 fax-no: +44 20 3388 0601 e-mail: tld.ops@centralnic.com nserver: W.NIC.JNJ 194.169.218.161 2001:67c:13cc:0:0:0:1:161 nserver: X.NIC.JNJ 185.24.64.161 2a04:2b00:13cc:0:0:0:1:161 nserver: Y.NIC.JNJ 212.18.248.161 2a04:2b00:13ee:0:0:0:0:161 nserver: Z.NIC.JNJ 212.18.249.161 2a04:2b00:13ff:0:0:0:0:161 ds-rdata: 8032 8 2 5cf2a2dfa2b3a5b5c8b3f42bd42290fe5632dc8720b48286573c4aca21fd8c82 ds-rdata: 26597 8 2 7e3b6b8a5f7500c0435fb77fbc0e6da91492a6c0db6a6b949a12b18922b29439 ds-rdata: 26597 8 4 871a5a0fdd65c42b38c1c997863b4738f5cd2a22ddd29e9709db7721f4376ffefd097341222f38b3c7aafb6de7b2acc7 whois: status: ACTIVE remarks: Registration information: http://www.jnj.com/ created: 2016-01-14 changed: 2025-04-09 source: IANA