Generic top-level domainsIDNDNSSEC
Overview
- .jpmorgan is a brand generic top-level domain (gTLD) applied for and operated by JPMorgan Chase & Co.
- It was created under ICANN's New gTLD Program to provide a top-level namespace for the JPMorgan brand and related services.
History
- Applied as part of ICANN's New gTLD Program (application materials referenced during Reveal Day in June 2012).
- Delegated to the DNS Root Zone on 27 February 2016; status: Delegated.
- Registry operator/manager: JPMorgan Chase & Co.; registry service provider listed as Neustar.
Usage and Audience
- Intended primarily for use by JPMorgan Chase & Co. and its affiliates to host brand, product and service resources at the top level of the DNS.
- Applicant description highlights:
- A global financial services firm operating in more than 60 countries with a history dating back over 200 years.
- Ownership of more than 80 trademark registrations in over 60 jurisdictions for the mark JPMORGAN and related service marks (e.g., JPMorgan Access, JPMorgan Treasury Online).
- Existing domain use such as jpmorgan.com and jpmorganchase.com to provide services and information to clients.
- The gTLD is intended as a mechanism to safeguard and protect the JPMorgan brand in DNS space.
Registration Rules
- The applicant indicated the gTLD is likely to operate as a "single registrant TLD" as contemplated by ICANN. The application states the following definition: "(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator."
- At the time of application and delegation, detailed policies had not been fully defined by the applicant: specific eligibility, allowed name types, registration procedures, registration periods, and character rules were to be developed after delegation and are not detailed in the provided materials.
SEO and Brand Impact
- The stated purpose of .jpmorgan is brand protection at the top level of the DNS; operating the TLD as a single-registrant namespace gives JPMorgan direct control over domain content and naming within the TLD.
- That level of control is consistent with efforts to preserve brand recognition and reduce the risk of unauthorised or misleading third-party registrations under the JPMorgan name.
Operator
JPMorgan Chase Bank, National Association
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: JPMORGAN organisation: JPMorgan Chase Bank, National Association address: 270 Park Avenue address: New York NY 10017 address: United States of America (the) contact: administrative name: Chris Niemi organisation: Markmonitor Inc. address: 1120 S. Rackham Way, Suite 300 address: Meridian ID 83642 address: United States of America (the) phone: +1-208-389-5740 e-mail: dotchase@markmonitor.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.JPMORGAN 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.JPMORGAN 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.JPMORGAN 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS4.DNS.NIC.JPMORGAN 156.154.156.92 2610:a1:1074:0:0:0:0:5c nserver: NS5.DNS.NIC.JPMORGAN 156.154.157.92 2610:a1:1075:0:0:0:0:5c nserver: NS6.DNS.NIC.JPMORGAN 156.154.158.92 2610:a1:1076:0:0:0:0:5c ds-rdata: 1816 8 2 e41c95d6a3c09199493bc8a48d9d348b0bbb1d4cc33e9333092a510806a35e88 whois: status: ACTIVE remarks: Registration information: http://www.jpmorganchase.com created: 2016-01-14 changed: 2024-05-11 source: IANA