Overview
- .juniper is a brand generic top-level domain (gTLD) applied for and managed by Juniper Networks, Inc.
- It was created under ICANN's New gTLD Program as a restricted registry intended to provide an authoritative Internet space for the Juniper brand.
- The registry operator is Verisign; Juniper Networks controls and manages the .juniper namespace.
History
- Application for .juniper was revealed during ICANN's application results on 13 June 2012.
- The string .juniper is categorized as a brand TLD and was delegated on 02 Aug 2016.
- Registry: Verisign. Registry manager / string holder: Juniper Networks, Inc.
Usage and Audience
- Intended primary users:
- Juniper Networks itself for official information, services and resources.
- Potentially Juniper affiliates and partners that are associated with the brand.
- Target audiences include Juniper customers and the broader networking community that rely on Juniper products and services (service providers, enterprises, government and education institutions noted in Juniper's application).
- Typical use-cases described by the applicant include promoting brand identity, delivering authoritative content, and providing trusted services under a controlled namespace.
Registration Rules
- .juniper is operated as a restricted registry: Juniper Networks retains the ability to create and control domain spaces under .juniper.
- The applicant indicated second- and third-level domains would be utilized for information and marketing purposes and could be allocated to Juniper, affiliates, and partners.
- The source does not provide specific technical registration terms (such as character sets, registration periods) beyond the restricted/controlled nature of the registry.
SEO and Brand Impact
- The stated mission for .juniper emphasizes increasing trust and confidence by eliminating user confusion and assuring brand authenticity.
- The TLD is positioned as an authoritative Internet space for Juniper, intended to strengthen brand authenticity and simplify user recognition of official Juniper resources.
- Use of a brand-controlled gTLD like .juniper supports brand protection and consistent brand presentation online.
Operator
JUNIPER NETWORKS, INC.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: JUNIPER
organisation: JUNIPER NETWORKS, INC.
address: 1194 North Mathilda Avenue
address: Sunnyvale CA 94089-1206
address: United States of America (the)
contact: administrative
name: IP& Patent Counsel
organisation: JUNIPER NETWORKS, INC.
address: 1194 North Mathilda Avenue
address: Sunnyvale CA 94089-1206
address: United States of America (the)
phone: +1 408 745 2000
fax-no: +1 408 745 2100
e-mail: ngtld-juniper@cscinfo.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.JUNIPER 2a01:8840:6e:0:0:0:0:52 65.22.112.52
nserver: A2.NIC.JUNIPER 2a01:8840:71:0:0:0:0:52 65.22.115.52
nserver: B0.NIC.JUNIPER 2a01:8840:6f:0:0:0:0:52 65.22.113.52
nserver: C0.NIC.JUNIPER 2a01:8840:70:0:0:0:0:52 65.22.114.52
ds-rdata: 49897 8 2 ad81fdd4bf0e52ff057b63957a4ec39faa26b560d26fffd730a5b46c92b55610
whois: whois.nic.juniper
status: ACTIVE
remarks: Registration information: http://juniper.net
created: 2016-06-30
changed: 2023-08-11
source: IANA
