Overview
- .kaufen is a generic top-level domain (gTLD) introduced under ICANN's New gTLD Program.
- The string "kaufen" is a German word meaning "to buy" (translation: "buy/shop").
- The TLD's stated purpose is to establish an easily recognized and accessible namespace for businesses and consumers engaged in online commerce within German-speaking markets.
History
- Applicant: Demand Media (United TLD Holdco Ltd.) applied for the string during ICANN's New gTLD Program.
- Registry: the infobox/IANA record lists Donuts as the registry operator; the application and related materials reference Demand Media / United TLD Holdco Ltd.
- ICANN Registry Agreement: a registry agreement for .kaufen was signed (reported 7 November 2013).
- Delegation: .kaufen was delegated to the DNS Root Zone on 29 December 2013, completing the successful application and delegation process.
- Dispute policy: the Uniform Domain-Name Dispute-Resolution Policy (UDRP) is listed as the dispute policy for the TLD.
Usage and Audience
- Target audience: businesses, organizations and consumers engaged in online commerce who serve German-speaking populations.
- Typical use cases: e-commerce sites, online retail and marketplaces, sellers targeting German-language buyers.
- Positioning: intended to provide clear commercial intent and affinity for German-language shoppers.
SEO and Brand Impact
- Brand positioning: .kaufen is explicitly commerce-focused and intended to signal "buying" or retail activity to German-speaking users, which can aid recognition and relevance for that audience.
- Search/SEO: the available information emphasizes audience targeting and brand affinity for German-language e-commerce; no specific claims about search-engine treatment or ranking are provided in the source material.
Operator
Dog Beach, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: KAUFEN
organisation: Dog Beach, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.KAUFEN 2a01:8840:22:0:0:0:0:20 65.22.32.20
nserver: V0N1.NIC.KAUFEN 2a01:8840:23:0:0:0:0:20 65.22.33.20
nserver: V0N2.NIC.KAUFEN 2a01:8840:24:0:0:0:0:20 65.22.34.20
nserver: V0N3.NIC.KAUFEN 161.232.16.20 2a01:8840:fa:0:0:0:0:20
nserver: V2N0.NIC.KAUFEN 2a01:8840:25:0:0:0:0:20 65.22.35.20
nserver: V2N1.NIC.KAUFEN 161.232.17.20 2a01:8840:fb:0:0:0:0:20
ds-rdata: 21757 8 2 08a94d2a8c54c7b7cdef0b6ec1d550d04110d86b904aca22327458ae8b2f0e86
whois: whois.nic.kaufen
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2013-12-19
changed: 2023-09-12
source: IANA
Registrars