Generic top-level domainsIDNDNSSEC
Overview
.kred is a brand generic top-level domain (gTLD) applied for and operated by KredTLD Pty Ltd. It was created to provide a cohesive, dedicated online identity and channel for the Kred brand and its products and services. The registry for .kred is operated by Neustar and the string is delegated in the DNS root.
History
- Applicant: KredTLD Pty Ltd.
- Registry operator (listed): Neustar.
- Contract signed: 19 December 2013 (Registry Agreement with ICANN).
- Delegated to the DNS Root Zone: 27 February 2014.
Background from the application states that Kred (launched by PeopleBrowsr in 2011) measures influence and outreach in online communities; the .kred gTLD was proposed to consolidate Kred's online presence and offer its services and products under a single, identifiable TLD.
Usage and Audience
- Intended audience: Kred as a brand, its affiliates, and end users interacting with Kred services.
- Envisioned uses: brand.kred, individual-name.kred, industry.kred and similar formats to present products, services, and identities tied to the Kred brand.
- Purpose: to create an immediately identifiable online identity, experience, and sales channel for Kred's technology products and services.
Registration Rules
- Eligibility and control: Registrations are intended to be restricted to KredTLD Pty Ltd.; all registrations will be owned and controlled by KredTLD Pty Ltd.
- Licensing: Use of .kred domains may be licensed to affiliates under terms that ensure KredTLD Pty Ltd.'s ongoing control.
- Name restrictions: Apart from reserved names listed in Specification 5 of ICANN's draft Registry Agreement, the applicant indicated no additional restrictions on which domain names may be registered; common forms were expected to be brand, individual, or industry names under .kred.
SEO and Brand Impact
- Brand positioning: The application frames .kred as a way to leverage the Kred brand to provide a clearer, consolidated channel for communication, product presentation, and differentiation from competitors.
- Trust and identity: As a brand TLD tightly controlled by the registry owner, .kred is positioned primarily as a branded namespace to reinforce Kred's identity and services rather than a general-purpose TLD.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: KRED organisation: KredTLD Pty Ltd address: Level 6 address: 1 Chifley Square address: Sydney NSW 2000 address: Australia contact: administrative name: Jodee Rich organisation: KredTLD Pty Ltd address: Level 6 address: 1 Chifley Square address: Sydney NSW 2000 address: Australia phone: +61 2 9247 8230 e-mail: contact@peoplebrowsr.com contact: technical name: CTO organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com nserver: A.NIC.KRED 194.169.218.79 2001:67c:13cc:0:0:0:1:79 nserver: B.NIC.KRED 185.24.64.79 2a04:2b00:13cc:0:0:0:1:79 nserver: C.NIC.KRED 212.18.248.79 2a04:2b00:13ee:0:0:0:0:79 nserver: D.NIC.KRED 212.18.249.79 2a04:2b00:13ff:0:0:0:0:79 ds-rdata: 7366 8 2 46bb5d35906260d79f26c5639b8a1fe47061c329973204d07222808035cd11bf ds-rdata: 33850 8 2 2ed5e1e9ef263b8455a2df166c792df49a29c8294ae9999287b56d0b81d2ed70 whois: status: ACTIVE remarks: Registration information: http://www.peoplebrowsr.com created: 2014-02-20 changed: 2023-11-17 source: IANA