Generic top-level domainsIDNDNSSEC
Overview
.land is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. Proposed and operated by Donuts (Pine Moon, LLC), it is positioned for real-estate and land-themed web identities and was described by the applicant as an open TLD intended to provide greater expression on the Internet.
History
- Submitted as part of ICANN's New gTLD Program by Donuts (Pine Moon, LLC).
- Registry Agreement with ICANN signed on 10 September 2013.
- Delegated to the DNS Root Zone on 14 November 2013.
- The application used the same boilerplate Donuts applied for many strings, stating openness, adherence to ICANN policies, and plans for abuse mitigation and rights protections.
Usage and Audience
- Categorized under Real Estate by ICANNWiki.
- Target audience: real-estate businesses, property listings, land developers, and other projects seeking a 'land'-focused namespace.
Registration Rules
- Applicant described .land as an open TLD without pre-registration verification.
- The registry committed to adhere to ICANN registration policies.
- Plans include remediation and takedown policies and controlling abuse through 'extensive user and rights protections.'
- Sunrise period announced: 10 December 2013 to 07 February 2014.
SEO and Brand Impact
- The registry positioned .land as a means of providing greater expression on the Internet, indicating a branding focus for land- and property-related sites.
- The combination of open registration and stated rights protections suggests the TLD was intended to balance broad availability with mechanisms to address abuse and intellectual-property concerns.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: LAND organisation: Binky Moon, LLC address: c/o Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) contact: administrative name: Vice President, Engineering organisation: Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldadmin@identity.digital contact: technical name: Senior Director, DNS Infrastructure Group organisation: Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.LAND 2a01:8840:16:0:0:0:0:11 65.22.20.11 nserver: V0N1.NIC.LAND 2a01:8840:17:0:0:0:0:11 65.22.21.11 nserver: V0N2.NIC.LAND 2a01:8840:18:0:0:0:0:11 65.22.22.11 nserver: V0N3.NIC.LAND 161.232.10.11 2a01:8840:f4:0:0:0:0:11 nserver: V2N0.NIC.LAND 2a01:8840:19:0:0:0:0:11 65.22.23.11 nserver: V2N1.NIC.LAND 161.232.11.11 2a01:8840:f5:0:0:0:0:11 ds-rdata: 6595 8 2 7e0b97ba96c8437478bfb2da2f47c51cd530a254d8f9fd7612c30d5ce7fa2fc3 whois: whois.nic.land status: ACTIVE remarks: Registration information: https://www.identity.digital/ created: 2013-11-08 changed: 2023-09-13 source: IANA