.landrover

Overview

.landrover is a brand generic top-level domain (gTLD) created for the Land Rover company. Delegated under ICANN's New gTLD Program, it provides an authoritative, brand-controlled Internet space for Land Rover, its affiliates and partners to present information and services related to Land Rover vehicles.

History

• Applied for as part of ICANN's New gTLD Program (reveal of applied-for strings noted on 13 June 2012).
• Designated a brand gTLD and delegated to the DNS Root Zone on 27 October 2015.
• Manager: Land Rover.
• Registry operator referenced: Verisign.
• TLD status: Delegated (brand gTLD, restricted registry).

Usage and Audience

• Intended primary users:
  • Land Rover corporate sites and brand channels
  • Affiliates, authorized partners and dealerships
  • Official product/model pages and marketing or communications channels
• Common use cases described by the applicant include creating second- and third-level domains for specific car models, dealerships and other brand-related services to assure users of authenticity and provide authoritative brand information.

Registration Rules

• Operates as a restricted registry: Land Rover controls and creates domain spaces within .landrover.
• Eligibility and delegation of domain names are managed by Land Rover and intended for the company, its affiliates, partners and other authorized parties.
• The application indicates the namespace is controlled to promote brand authenticity and trust. (No technical details on allowed characters or registration periods were provided in the source.)

SEO and Brand Impact

• The applicant describes the gTLD as a means to enhance Land Rover's position as an innovative, forward-thinking car company and to strengthen global online awareness of the brand.
• Intended benefits include:
  • Promoting trust, confidence and simplicity for users seeking official Land Rover information
  • Providing an authoritative and easily accessible reference point for brand-related content
  • Clarifying authenticity for dealerships, product pages and partner communications

Notable Cases or Examples

• The application highlights intended uses rather than listing specific live domains:
  • Second- and third-level domains for Land Rover car models
  • Domains for authorized dealerships and partner services
  • Domains used for marketing, communications and official brand information

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LANDROVER

organisation: Jaguar Land Rover Ltd
address:      Abbey Road
address:      Whitley
address:      Coventry CV3 4LF
address:      United Kingdom of Great Britain and Northern Ireland (the)

contact:      administrative
name:         Digital Portfolio Manager
organisation: Jaguar Land Rover Ltd
address:      Abbey Road
address:      Whitley
address:      Coventry CV3 4LF
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 2476303080
fax-no:       +44 2476202101
e-mail:       ngtld-landrover@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.LANDROVER 2a01:8840:6e:0:0:0:0:57 65.22.112.57
nserver:      A2.NIC.LANDROVER 2a01:8840:71:0:0:0:0:57 65.22.115.57
nserver:      B0.NIC.LANDROVER 2a01:8840:6f:0:0:0:0:57 65.22.113.57
nserver:      C0.NIC.LANDROVER 2a01:8840:70:0:0:0:0:57 65.22.114.57
ds-rdata:     9545 8 2 8228511299170db94d53620e945e5ead65bed2f247121a70cd9dffb37674db69

whois:        whois.nic.landrover

status:       ACTIVE
remarks:      Registration information: 

created:      2015-10-15
changed:      2023-08-11
source:       IANA