.lat

Overview

.l at is a generic top-level domain (gTLD) created to serve Latin American and Latino communities worldwide. It is community-oriented and intended to provide a regional and cultural Internet namespace for individuals, organizations and businesses that identify with Latin America.

• Type: Geo/cultural gTLD
• Intended use: The region of Latin America and Latino communities
• Domain structure: [name].lat

History

• Proposal and early development:

  • The idea and community-oriented proposal were developed in the late 2000s as part of ICANN's New gTLD Program; initial discussions and partner selection (eCOM-LAC and NIC México) occurred around 2007.
  • The application process was planned for submission in the ICANN new-gTLD rounds (initially discussed for 2008, later presented by mid-2011).

• Delegation and launch:

  • Delegated to the DNS root zone on 9 January 2015.
  • Opened for general registrations on 1 August 2015.

• Registry changes:

  • Originally managed by eCOM-LAC with NIC México acting as registry/partner.
  • In late 2022 the domain was acquired by XYZ LLC (registry listed as XYZ LLC).

Usage and Audience

• Primary audience: Latin American and Latino individuals, organizations, businesses, and community groups seeking a regional/cultural identifier on the Internet.
• Common usage: Establishing a Latin identity or regional presence online; similar community/regional use cases to .asia, .eu and cultural TLDs like .cat.

Registration Rules

• Eligibility and restrictions:
  • Intended for the Latin America region and Latino communities.
  • Restrictions: None (per registry information).
• Structure and availability:
  • Second-level registrations follow the [name].lat format.
  • General registrations became available on 1 August 2015.

SEO and Brand Impact

• Brand positioning:

  • .lat is positioned as a cultural and regional identifier, offering registrants an option to signal Latin American or Latino identity online.
  • The TLD is explicitly compared to other regional/cultural TLDs (.asia, .eu, .cat) as a means to reflect community or regional identity rather than a national ccTLD.

• Search engine/treatment:

  • Source material emphasizes cultural and branding value; no specific statements about search-engine ranking or technical trust metrics are provided.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LAT

organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)

contact:      administrative
name:         General Counsel
organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)
phone:        +1.7027632191
e-mail:       hello@xyz.com

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.LAT 194.169.218.156 2001:67c:13cc:0:0:0:1:156
nserver:      B.NIC.LAT 185.24.64.156 2a04:2b00:13cc:0:0:0:1:156
nserver:      C.NIC.LAT 212.18.248.156 2a04:2b00:13ee:0:0:0:0:156
nserver:      D.NIC.LAT 212.18.249.156 2a04:2b00:13ff:0:0:0:0:156
ds-rdata:     42520 8 2 fae20127b971e74d949e113cd4d738f82d6d53c5091b76cda93a5877554df1f4
ds-rdata:     25789 8 2 16aae37ef2d2a809d0d1ed18b045161dd63607375e23687ed840c78d8ab4387e

whois:        whois.nic.lat

status:       ACTIVE
remarks:      Registration information: https://nic.lat

created:      2014-12-04
changed:      2025-08-12
source:       IANA