.latrobe

Overview

.latrobe is a brand generic top-level domain (gTLD) applied for and operated by La Trobe University. Proposed through ICANN's New gTLD Program, the string is intended to serve as an authoritative, restricted Internet namespace that conveys La Trobe's identity and authenticity as an educational institution.

History

• Applied for during ICANN's New gTLD Program (Reveal Day: 13 June 2012).
• The applicant and registry operator is La Trobe University; the registry backend listed is Verisign.
• La Trobe received a Registry Agreement signed by ICANN on 16 June 2014 after passing Initial Evaluation.
• .latrobe was delegated to the DNS root zone on 2 December 2014 (status: Delegated).

Usage and Audience

• Purpose:
  • Provide information, services and resources that promote trust, convenience and utility for users interacting with La Trobe online.
  • Offer an authoritative Internet space for La Trobe and its affiliates.
• Intended audience:
  • La Trobe University, its affiliates and related organisations.
  • Internet users seeking official La Trobe information, services and resources.
• Structure:
  • La Trobe may create and control second- and third-level domains for marketing, promotional and engagement purposes.

Registration Rules

• Registry model: restricted registry (brand TLD).
• Eligibility: only organisations and bodies related to or affiliated with La Trobe are eligible to register domain names in .latrobe (at least at the stage described in the application).
• Policy commitments: registration processes will address ICANN-mandated requirements, including rights-abuse prevention measures.

SEO and Brand Impact

• Brand and trust:
  • .latrobe is positioned to signal authenticity and authority for La Trobe-related online resources, helping to build user trust and assurance.
  • The gTLD is intended to reduce risk of misuse (e.g., phishing or impersonation) by centralizing official La Trobe domains within a controlled namespace.
• Brand positioning:
  • As a brand TLD, .latrobe supports La Trobe's identity, marketing and online engagement by providing a clear, university-branded domain space.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LATROBE

organisation: La Trobe University
address:      Bundoora
address:      Melbourne VIC 3086
address:      Australia

contact:      administrative
name:         David Hird
organisation: La Trobe University
address:      La Trobe University
address:      Bundoora VIC 3086
address:      Australia
phone:        +61394796684
fax-no:       +61394791991
e-mail:       ngtld-latrobe@cscglobal.com

contact:      technical
name:         Anne-Mette Roed
organisation: CSC Digital Brand Services
address:      2711 Centerville Rd.
address:      Suite 400
address:      Wilmington DE 19808
address:      United States of America (the)
phone:        +442070151717
e-mail:       ngtld-latrobe@cscglobal.com

nserver:      A.NIC.LATROBE 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.LATROBE 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.LATROBE 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      X.NIC.LATROBE 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.LATROBE 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.LATROBE 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     63574 8 2 e4568946895709133c39f850f8fa9a768b97993838ef69e35f2e3619f78ad08c

whois:        whois.nic.latrobe

status:       ACTIVE
remarks:      Registration information: http://nic.latrobe

created:      2014-11-06
changed:      2023-11-30
source:       IANA