.lefrak

Overview

.lefrak is a proposed brand generic top-level domain (gTLD) applied for by LeFrak Organization, Inc. under ICANN's New gTLD Program. The string is intended to serve as an authoritative, tightly controlled Internet space for LeFrak's real estate products, services and brand communications.

History

• Applicant: LeFrak Organization, Inc.
• TLD type: brand gTLD (proposed)
• Registry (listed): Verisign
• Public reveal: listed among applied-for strings on Reveal Day, 13 June 2012
• Status: Proposed (as recorded in ICANN-related application materials and ICANNWiki)

Usage and Audience

• Primary users: LeFrak and its affiliates for corporate, marketing and customer-facing services.
• Industries & focus areas:
  • Residential and office real estate development and investment
  • Property management
  • Hotel and retail assets
• Geographic focus (per applicant): New York, Los Angeles and London metropolitan areas
• Intended uses:
  • Promotion and communication of the LeFrak brand and services
  • Targeted services and content for customers
  • Assuring brand authenticity to Internet users
• Projected registration scale (per applicant):
  • Approximately 5 domain names in the first year
  • Up to around 15 domain names over the following years as services and campaigns expand

Registration Rules

• Access model: restricted and closely controlled by LeFrak Organization.
• Eligibility: registrations intended predominantly for LeFrak’s own use (brand, specific developments, investment and management products, communications and marketing).
• Scale: applicant projects a limited number of registrations due to the restricted nature of the gTLD.
• Compliance: applicant commits to complying with operational, technical and policy requirements, including obligations under the continued operations instrument (Specification 8 of the Registry Agreement).

SEO and Brand Impact

• LeFrak states the .lefrak gTLD is intended to:
  • Strengthen the company’s corporate presence and reputation in its communities
  • Increase awareness of its real estate products and services
  • Improve ease of navigation for customers and Internet users
  • Reinforce consumer trust and brand authenticity through a controlled namespace

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LEFRAK

organisation: LeFrak Organization, Inc.
address:      40 West 57th Street
address:      New York NY 10019
address:      United States of America (the)

contact:      administrative
name:         IT Operations Manager
organisation: LeFrak Organization, Inc.
address:      40 West 57th Street
address:      New York NY 10019
address:      United States of America (the)
phone:        +1 212 708 6600
fax-no:       +1 212 708 6681
e-mail:       ngtld-lefrak@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.LEFRAK 2a01:8840:6e:0:0:0:0:58 65.22.112.58
nserver:      A2.NIC.LEFRAK 2a01:8840:71:0:0:0:0:58 65.22.115.58
nserver:      B0.NIC.LEFRAK 2a01:8840:6f:0:0:0:0:58 65.22.113.58
nserver:      C0.NIC.LEFRAK 2a01:8840:70:0:0:0:0:58 65.22.114.58
ds-rdata:     13552 8 2 dfe80636fc126c19c1af2ff130e361cb22b4f33d97a48ca25fe7c81ee351796e

whois:        whois.nic.lefrak

status:       ACTIVE
remarks:      Registration information: http://lefrak.com

created:      2016-03-31
changed:      2023-08-11
source:       IANA