Overview
- .lexus is a brand gTLD created for the Lexus brand (part of Toyota Motor Corporation).
- It was applied for under ICANN's New gTLD Program as a Brand TLD to serve as a controlled online space for Lexus-related websites, services and communications.
History
- The .lexus string was applied for during ICANN's New gTLD Program; Reveal Day of applied-for strings occurred on 13 June 2012.
- The string was delegated to the DNS Root Zone on 26 July 2015.
- Registry services are listed as being provided by ARI Registry Services, and the applicant/manager is Toyota Motor Corporation, which proposed the TLD for Lexus.
Usage and Audience
- Intended audience: Lexus customers, employees, affiliates and stakeholders.
- Primary uses described by the applicant:
- Promotional and navigational purposes related to Lexus and Toyota services and products.
- Distribution and exchange of information via websites, social networks, email and other online technologies within the .lexus namespace.
- Lexus background details noted in the application:
- The Lexus brand was established in 1989.
- Lexus trademarks have been registered in up to 130 countries/jurisdictional regions.
- Toyota reported a domain portfolio of over 300 domains at the time of application.
Registration Rules
- Initial policy described in the application:
- The company initially intends to reserve all names within the TLD for itself and to use them for promotional and navigational purposes.
- After at least three years post-delegation, Toyota anticipated the possibility of licensing the use of domains to affiliates.
- Any licensing would be via contract limiting domain use to purposes specified by the company; such licenses could be revoked by the company at any time.
- The registry intends to enforce terms via monitoring and prompt mitigation of abuse.
- Ancillary services potentially offered in relation to domain registrations include website hosting, SEO, marketing and consulting services.
SEO and Brand Impact
- The applicant stated the TLD is intended to support Lexus branding, technology and services platforms, enabling clearer communication with customers and stakeholders.
- As a controlled Brand TLD, .lexus is positioned primarily as a company-managed namespace for branding, promotional and navigational activities rather than a general-purpose open gTLD.
Operator
TOYOTA MOTOR CORPORATION
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: LEXUS
organisation: TOYOTA MOTOR CORPORATION
address: 1 Toyota-Cho
address: Toyota-shi Aichi 471-8571
address: Japan
contact: administrative
name: Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address: Cerulean Tower 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.357841069
fax-no: +81.334625040
e-mail: registry@brightsconsulting.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.354561601
fax-no: +81.337805239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 59681 8 2 5e836746a8e2e867c1eb27292293f5af3e849c0b5f2462c86ffa9ee85668348d
whois: whois.nic.lexus
status: ACTIVE
remarks: Registration information: http://lexus.jp/
created: 2015-07-16
changed: 2023-06-20
source: IANA
