.lidl

Overview

• .lidl is a brand generic top-level domain (gTLD) created for the LIDL retail brand as part of ICANN's New gTLD Program.
• The string is intended to represent and protect the LIDL trademark at the top level of the DNS hierarchy and to be used for brand-related online presence.

History

• The .lidl application was revealed on 13 June 2012 during ICANN's New gTLD reveal process.
• The gTLD was delegated to the DNS Root Zone on 13 December 2014.
• Management / sponsorship is associated with Schwarz Domains und Services GmbH & Co. KG; the registry is listed as OpenRegistry. The TLD is classified as a brand gTLD.

Usage and Audience

• Primary intended users are the Schwarz Group and its LIDL-related businesses and affiliates.
• The applicant described Schwarz Group as one of the largest retail groups in Europe, operating the KAUFLAND and LIDL brands and serving customers in more than 20 countries (2011 figures cited: >EUR 60 billion turnover, ~310,000 employees).
• The TLD is positioned for use in promoting, protecting and organizing LIDL's branded online properties.

Registration Rules

• The applicant stated the primary mission of the .lidl gTLD is to safeguard and protect the LIDL trademark at the top level of the DNS hierarchy.
• That protection is intended to extend to the registration, delegation and use of the gTLD itself, and to the domain names registered within it, including control over how those domain names are used.

SEO and Brand Impact

• As a brand gTLD explicitly created to protect and centralize the LIDL brand online, .lidl is intended to reinforce brand control and a consistent branded presence on the Internet.
• The registry's stated purpose focuses on trademark protection and brand governance for domains under .lidl.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LIDL

organisation: Schwarz Domains und Services GmbH & Co. KG
address:      Stiftsbergstrasse 1
address:      Neckarsulm 74172
address:      Germany

contact:      administrative
name:         Tim Wessäly
organisation: Schwarz IT GmbH & Co. KG
address:      Stiftsbergstrasse 1
address:      Neckarsulm 74172
address:      Germany
phone:        +49 7132 / 304459
fax-no:       +49 7132 / 302248
e-mail:       gtld@mail.schwarz

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.LIDL 194.169.218.91 2001:67c:13cc:0:0:0:1:91
nserver:      B.NIC.LIDL 185.24.64.91 2a04:2b00:13cc:0:0:0:1:91
nserver:      C.NIC.LIDL 212.18.248.91 2a04:2b00:13ee:0:0:0:0:91
nserver:      D.NIC.LIDL 212.18.249.91 2a04:2b00:13ff:0:0:0:0:91
ds-rdata:     44022 13 2 031250e5d00e613d5044b944a8f5d9e88fa4f803eae5f887c1670e0a8bcffc97
ds-rdata:     25851 13 2 1aa0941e7d1538497268ee853423361989c3b0d9a8f2d3da4e3f3ba0521e24e9

whois:        whois.nic.lidl

status:       ACTIVE
remarks:      Registration information: https://www.nic.lidl

created:      2014-12-04
changed:      2023-11-06
source:       IANA