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    • .lifestyle

    Generic top-level domainsDNSSEC

    Overview

    .lifestyle is a proposed generic top-level domain (gTLD) submitted under ICANN's New gTLD Program. The string is intended as a branded lifestyle namespace associated with Scripps Networks Interactive (SNI) and aims to host programming, content and connected experiences focused on lifestyle topics.

    Key focus areas described by the applicant include:

    • Travel
    • Design
    • Entertainment
    • Food
    • Home life and entertaining
    • Self-help and related lifestyle topics

    The application indicates the registry operator listed is Verisign and the applicant is Lifestyle Domain Holdings, Inc.

    History

    • Submitted as part of ICANN's New gTLD Program by Lifestyle Domain Holdings, Inc.
    • The application held priority number 144 under the name Lifestyle Domain Holdings, Inc.
    • Status noted in the source material: Proposed.
    • The applicant states an intent to operate the TLD as a Specification 9 exempt system under the Registry Operator Code of Conduct.

    Usage and Audience

    • Intended audience: consumers and communities interested in lifestyle content and experiences tied to SNI's family of lifestyle brands.
    • The applicant positions .lifestyle as a branded space for authentic, secure, and affiliated lifestyle programming, content, social media and shopping.
    • All second-level names and other subdomain names intended for use in the TLD are to be controlled and managed by Lifestyle Domain Holdings, Inc. for the benefit of itself and its affiliates.

    Registration Rules

    • The applicant intends to operate under a Specification 9 exemption, meaning domain registrations would be registered to and maintained by the applicant and not sold, distributed or transferred to parties that are not affiliates of the applicant.
    • If the Specification 9 exemption were not granted, the applicant states it would partner with a corporate registrar experienced in registry operations to support registration activities and ensure compliance with ICANN guidelines.
    • No other technical or eligibility details (such as allowed characters or registration periods) were provided in the source material.

    SEO and Brand Impact

    • The TLD is explicitly positioned as a branded namespace for Scripps Networks Interactive, intended to convey authenticity, safety and affiliation with SNI’s lifestyle brands.
    • The applicant's stated goal is to provide users confidence that content and services under .lifestyle are genuine and affiliated with the SNI family of brands, supporting a brand-focused positioning rather than open public registration.

    Operator

    Internet Naming Co.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LIFESTYLE

organisation: Internet Naming Co.
address:      23 Lime Tree Bay, West Bay
address:      Grand Cayman KY1-1505
address:      Cayman Islands (the)

contact:      administrative
name:         Shayan Rostam, Principal
organisation: Internet Naming Co.
address:      23 Lime Tree Bay, West Bay
address:      Grand Cayman KY1-1505
address:      Cayman Islands (the)
phone:        +1.424.888.0690
e-mail:       partners@inaming.co

contact:      technical
name:         Francisco Obispo, Chief Technology Officer
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto Ontario M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     49384 13 2 2ff50c386c9de4489845f15c9269cd0757699b8e021ccbd0826312cdb18b2808

whois:        whois.tucowsregistry.net

status:       ACTIVE
remarks:      Registration information: https://internetnaming.co

created:      2015-10-01
changed:      2025-09-08
source:       IANA

    Registrars