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    • .like

    Generic top-level domainsIDNDNSSEC

    Overview

    • .like is a generic top-level domain (gTLD) applied for by Amazon under ICANN's New gTLD Program.
    • Intended meaning/use: a dedicated platform for stable and secure online communication and interaction, positioned as a lifestyle/branded gTLD.
    • Registry backend/provider listed: Neustar.

    History

    • Applicant: Amazon.
    • The application succeeded and the .like string was delegated to the DNS Root Zone on 5 December 2015.
    • The ICANNWiki entry lists the TLD as part of the Lifestyle category of new gTLDs and notes a priority number (689) associated with Amazon's application.

    Usage and Audience

    • Intended operator/primary user: Amazon; the registry is intended to support Amazon's business goals.
    • Purpose described by the applicant:
      • Provide a unique, stable and secure platform for online communication and interaction.
      • Offer a platform for innovation and additional control over technical architecture.
      • Enable protection of Amazon's intellectual property rights.
    • Domains are intended to be provisioned in line with Amazon's business goals rather than open public mass-registration.

    Registration Rules

    • Ownership and control:
      • Amazon indicated that all .LIKE domains will remain the property of Amazon.
      • .LIKE domains may not be delegated or assigned to third-party organizations, institutions, or individuals.
      • Amazon's Intellectual Property group will develop, maintain and enforce a Domain Management Policy; it may revoke a license to use a .LIKE domain if the Domain Management Policy is violated.
    • Registration process (four steps as described by the applicant):
      1. Eligibility Confirmation
      2. Naming Convention Check
      3. Acceptable Use Review
      4. Registration
    • Syntax and length rules for second-level labels (as stated):
      • Minimum length: 3 characters. Maximum length: 63 characters.
      • Allowed characters: letters (a–z), numbers (0–9) and hyphens; must start and end with an alphanumeric character (no leading or trailing hyphen).
      • Must not contain a hyphen in the third and fourth positions (to avoid tagged domains).
      • Must not match any character strings reserved by ICANN or any protected country names or geographical terms.
      • Internationalized domain names (IDNs) may be supported at the second level.
    • Data and privacy:
      • All .LIKE domains will carry accurate and up-to-date registration records.
      • Amazon stated it will implement appropriate privacy policies respecting local jurisdiction requirements and cited participation in the U.S.–EU Safe Harbor framework as an example.

    SEO and Brand Impact

    • Amazon's stated goals emphasize brand control and intellectual property protection:
      • The registry is intended to give Amazon additional control over technical architecture and domain allocation.
      • The .LIKE registry is positioned as a tool for innovation and a mechanism to protect Amazon's intellectual property rights.
    • Because Amazon intends to retain ownership and control of all .LIKE domains and to provision domains according to business goals, the TLD is effectively a branded namespace for Amazon-managed uses rather than a broadly open generic namespace.

    Operator

    Amazon Registry Services, Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LIKE

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1 206 946 7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.LIKE 213.248.218.72 2a01:618:402:0:0:0:0:72
nserver:      DNS2.NIC.LIKE 103.49.82.72 2401:fd80:402:0:0:0:0:72
nserver:      DNS3.NIC.LIKE 213.248.222.72 2a01:618:406:0:0:0:0:72
nserver:      DNS4.NIC.LIKE 2401:fd80:406:0:0:0:0:72 43.230.50.72
nserver:      DNSA.NIC.LIKE 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.LIKE 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.LIKE 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.LIKE 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     62675 8 2 373514c7ee449cbd1d66527fa947c567a8dafea0065d055d3226307c8c2e2874

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.like

created:      2015-11-12
changed:      2025-02-14
source:       IANA