.lilly

Overview

• .lilly is a proposed brand gTLD (generic top-level domain) applied for by Eli Lilly and Company under ICANN's New gTLD Program.
• Intended as a trusted, company-controlled namespace to protect Lilly's online presence and provide secure channels for information and services.

History

• Applied for in ICANN's first gTLD application round by Eli Lilly and Company.
• Listed with priority number 716; registry shown as Neustar in the application data.
• Status indicated as Proposed in ICANN/Wiki material; planned as a .BRAND gTLD to consolidate Lilly's online activities.

Usage and Audience

• Primary intended registrants and users: Eli Lilly and Company and its qualified subsidiaries and affiliates.
• Target audience includes Lilly's consumers, partners and the public seeking official information and services related to Lilly's pharmaceutical products.
• Application materials note Lilly's global presence: products sold in approximately 125 countries and the LILLY trademark registered in over 135 countries; Lilly also operates sites under .com and multiple ccTLDs (e.g., .uk, .jp, .ca, .no).

Registration Rules

• Initial registration and use planned to be limited to Lilly and its qualified subsidiaries and affiliates.
• The limited-distribution approach is intended to allow Lilly to establish operations and achieve sustainability for the TLD.
• The application references Specification 9 of the template Registry Agreement and indicates that the limited distribution, together with those requirements, is intended to exempt Lilly from annual Code of Conduct Compliance obligations.

SEO and Brand Impact

• Positioned as a brand-controlled namespace to strengthen Lilly's online identity and trustworthiness.
• Expected benefits cited in the application: improved brand protection, a secure channel for official information and services, and a platform to potentially consolidate diverse Lilly web activities under a single branded TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LILLY

organisation: Eli Lilly and Company
address:      639 South Delaware Street
address:      Indianapolis IN 46285
address:      United States of America (the)

contact:      administrative
name:         Robyn Orth
organisation: Eli Lilly and Company
address:      639 South Delaware Street
address:      Indianapolis IN 46285
address:      United States of America (the)
phone:        +1 317 276 2000
fax-no:       +1 317 276 1919
e-mail:       elilillydomains@brandsight.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.LILLY 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.LILLY 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.LILLY 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.LILLY 156.154.144.104 2610:a1:1071:0:0:0:0:68
nserver:      NS2.DNS.NIC.LILLY 156.154.145.104 2610:a1:1072:0:0:0:0:68
nserver:      NS3.DNS.NIC.LILLY 156.154.159.104 2610:a1:1073:0:0:0:0:68
ds-rdata:     8122 8 2 5dc5f4586f67fc78f4ecec1e95a5e1a89423dee30a27e5bb43c31ad6a874a556

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.lilly.com

created:      2016-05-19
changed:      2024-05-11
source:       IANA