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    5. .lilly

    Search For .lilly Domain

    Type
    Generic top-level domain
    Registry
    Eli Lilly and Company
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .lilly domain

    .lilly is a brand gTLD proposed under ICANN's New gTLD Program. The applicant is Eli Lilly and Company, and the proposed registry operator is Neustar. It was proposed as a closed, single-registrant namespace intended for the exclusive use of the brand owner. The application was filed, in part, for precautionary reasons to secure the namespace in the first application round.

    Who can register .lilly domain

    Registration and use of domain names within the .lilly gTLD is intended to be strictly limited to Eli Lilly and Company and its qualified subsidiaries and affiliates. It is a closed registry, not open to the general public for registration. The applicant stated the goal is to initially limit registrations to establish operations, with no plans for external registrations.

    How to register .lilly domain

    .lilly is a brand TLD allocated only through a non-commercial process. The allocation is controlled entirely by the brand owner, Eli Lilly and Company, as the sole applicant and intended registrant. Domain names would be delegated internally by the registry to the company and its affiliates. There is no commercial registrar sales channel or public registration process for this extension.

    Typical uses of .lilly domain

    The intended purpose of the .lilly namespace is to serve as a trusted, secure channel for the brand's online information and services. It is planned as a platform to consolidate the online activities of Eli Lilly and Company, potentially including information about its pharmaceutical products. The primary use case is to protect the brand's online presence and identity for its consumers and the public.

    Tips for registering .lilly domain

    • The TLD is planned as a single-registrant, "dotBrand" registry, exempt from the annual Code of Conduct Compliance requirements under the Registry Agreement.
    • Initial registration and use is strictly limited to the brand owner and its qualified subsidiaries and affiliates.
    • There is no public registration or premium domain market associated with this TLD.

    Frequently asked questions about .lilly domain

    Who operates .lilly domain?The registry for .lilly domains is Eli Lilly and Company.
    Who can register a .lilly domain?

    Registration eligibility is exclusively for Eli Lilly and Company and its qualified subsidiaries and affiliates. The application clearly states the intent to limit registration to these entities, establishing a closed namespace. The general public, including partners or resellers, cannot register domains under .lilly.

    Can I transfer a .lilly domain between registrars?

    As a closed, single-registrant brand TLD, inter-registrar transfers are not applicable. All domains would be managed internally by the brand owner through its designated registry operator. There is no marketplace or mechanism for transferring .lilly domains between unrelated parties.

    What is a "dotBrand" gTLD?

    A "dotBrand" gTLD is a specialized type of top-level domain applied for by a brand owner for its exclusive use. It is not intended for open registration but serves as a private namespace to enhance brand identity, security, and online consolidation. The .lilly application specifically references this anticipated specialty subset of new gTLDs.

    Could .lilly ever open for public registration?

    Based on the application details, Eli Lilly and Company stated its initial plan is limited use, with the goal of establishing operations. The application does not outline any future plans to open the TLD for public or third-party registration, emphasizing its purpose as a secure, brand-protected space.

    How does a brand TLD application differ from a standard gTLD application?

    Brand TLD applicants, like Eli Lilly and Company for .lilly, apply with the stated purpose of operating a closed registry for their own use. This differs from open gTLDs which registrars can sell publicly. The application requires demonstrating the brand's rights and outlining the restricted use model, which can exempt the registry from certain ICANN compliance requirements.