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    • .limited

    Generic top-level domainsIDNDNSSEC

    Overview

    .limited is a generic top-level domain (gTLD) proposed under ICANN's New gTLD Program and operated by Donuts (Big Fest, LLC). The string targets organizations and individuals using the word "limited" as an identifier and aims to increase consumer choice and provide new options for online identity and expression.

    History

    • Applied for in ICANN's New gTLD Program by Donuts (Big Fest, LLC).
    • Donuts described a shared-resources operating model and reported having raised more than US$100 million to support its gTLD portfolio.
    • A Registry Agreement with ICANN was signed on 6 March 2014.
    • .limited was delegated to the DNS Root Zone on 23 April 2014.

    Usage and Audience

    • Intended for a broad and diverse set of registrants, including companies and non-profits that use "limited" as a corporate or organizational identifier.
    • Also aimed at entities and services that use the term "limited" in product or service naming outside incorporation contexts.

    Registration Rules

    • Donuts' stated policy approach favors open access: no entity or group has exclusive rights to second-level names in the TLD.
    • The operator planned inclusive registration policies and opposed constraining registrant eligibility on the basis of identity alone.
    • Committed to implementing an array of protections against abuse, including measures addressing trademark rights; indicated it may reserve certain names where necessary to avoid interfering with specific rights.

    SEO and Brand Impact

    • Donuts positioned .limited as a way to increase competition with incumbent gTLDs and to expand consumer choice in the namespace.
    • The registry committed to operating the TLD securely with protections intended to reduce fraud and abuse, aiming to improve trust and safety compared with some incumbent TLDs.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LIMITED

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.LIMITED 2a01:8840:1e:0:0:0:0:52 65.22.28.52
nserver:      V0N1.NIC.LIMITED 2a01:8840:1f:0:0:0:0:52 65.22.29.52
nserver:      V0N2.NIC.LIMITED 2a01:8840:20:0:0:0:0:52 65.22.30.52
nserver:      V0N3.NIC.LIMITED 161.232.14.52 2a01:8840:f8:0:0:0:0:52
nserver:      V2N0.NIC.LIMITED 2a01:8840:21:0:0:0:0:52 65.22.31.52
nserver:      V2N1.NIC.LIMITED 161.232.15.52 2a01:8840:f9:0:0:0:0:52
ds-rdata:     28252 8 2 a9350d48b0282a5bfe1f7311fe716de96cb29700b11642b15848419091c3e27a

whois:        whois.nic.limited

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-17
changed:      2023-09-12
source:       IANA

    Registrars