Generic top-level domainsIDNDNSSEC
Overview
.loan is a generic top-level domain (gTLD) created through ICANN's New gTLD Program and intended for loan- and lending-related websites. The string is positioned as a dedicated namespace for loan services, providers, brokers and related content.
History
- Applied for as part of ICANN's New gTLD Program.
- Registry/operator: Famous Four Media (dot Loan Limited).
- Delegated to the DNS root zone and implemented on 25 March 2015.
- Application priority number noted as 1321 (Famous Four Media / dot Loan Limited).
Usage and Audience
- Target audience: the "loan affinity group" — lenders, loan service providers, brokers, financial marketplaces and other loan-related businesses and stakeholders.
- The applicant described .loan as a consolidated, versatile space intended to:
- promote consumer trust,
- augment consumer choice,
- drive competition and innovation among loan-based enterprises.
- The applicant planned for sector stakeholders to participate in governance and influence the gTLD's operation.
Registration Rules
- Domain names were generally to be registered on a first-come, first-served basis.
- A Trademark Claims service was to be offered for the first 90 days of general registration to provide notice to potential registrants of existing trademark rights recorded in the Trademark Clearinghouse.
- The applicant proposed establishing a Governance Council (GC) comprised of key stakeholders to serve as an advisory body for the gTLD.
SEO and Brand Impact
- According to the applicant, .loan would create a recognizable, specialized namespace that promotes consumer trust and supports brand positioning for loan-related services, while helping consumers find relevant, sector-specific resources.
Notable Cases or Examples
- The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden), noting that the string refers to a regulated market and raising concerns that the applicant had not provided adequate consumer-protection measures.
- A related string, .loans, had multiple applicants during the New gTLD application process.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: LOAN organisation: dot Loan Limited address: 2nd Floor, Leisure Island Business Centre, Ocean Village address: Gibraltar GX11 1AA address: Gibraltar contact: administrative name: Edgar Charles Andrew Lavarello organisation: Pricewaterhousecoopers Ltd. address: 327 Main Street address: Gibraltar GX11 1AA address: Gibraltar phone: +350 200 73520 e-mail: edgar.c.lavarello@gi.pwc.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.LOAN 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.LOAN 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.LOAN 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: NS1.DNS.NIC.LOAN 156.154.144.106 2610:a1:1071:0:0:0:0:6a nserver: NS2.DNS.NIC.LOAN 156.154.145.106 2610:a1:1072:0:0:0:0:6a nserver: NS3.DNS.NIC.LOAN 156.154.159.106 2610:a1:1073:0:0:0:0:6a ds-rdata: 61084 8 2 88742b97e99cee43c1c901233a2a21779dc101ec43cf28c287cdd6509b3d7401 whois: whois.nic.loan status: ACTIVE remarks: Registration information: http://nic.loan created: 2015-02-05 changed: 2024-05-11 source: IANA