.loans

Overview

• .loans is a generic top-level domain (gTLD) proposed under ICANN's new gTLD Program.
• The string is intended for use by entities connected to loans and the lending/finance sector.
• Donuts succeeded in its application and became the Registry Operator for .loans.

History

• Donuts' application for .loans was approved and the string was delegated to the DNS Root Zone on 15 May 2014.
• A Registry Agreement for .loans was signed by ICANN on 20 March 2014 after Donuts completed required processes.
• Before delegation, Donuts won the contested application for .loans in a private auction against Radix on 19 December 2013; Radix withdrew and received compensation.
• The application record lists Donuts (priority entry: 1441 - Donuts / June Woods, LLC) as the successful applicant and Registry Operator.

Usage and Audience

• Target audience: companies and organizations in the lending and financial services space seeking a dedicated domain string related to loans.
• Categorized as a Commerce new gTLD.
• A separate, singular form (.loan) had a distinct applicant (Famous Four Media / dot Loan Limited).

SEO and Brand Impact

• During evaluation, Donuts' .loans application received a GAC Early Warning from Australia noting the string refers to a regulated market and raising concerns about inadequate consumer-protection measures.
• The GAC Early Warning is a governmental advisory flag raised during ICANN evaluation and may be relevant to brand- and policy-related perceptions of the string.

Notable Cases or Examples

• Competing applicants included Radix (one of many TLDs applied for by Radix) and Donuts; Radix's portfolio received an unusual GAC Early Warning related to submitted correspondence during evaluation.
• Donuts won .loans in a private auction administered by Applicant Auction on 19 December 2013.
• The .loan (singular) string was applied for separately by Famous Four Media (dot Loan Limited).
• Final delegation to the Root Zone occurred 15 May 2014, completing the successful Donuts application process.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LOANS

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.LOANS 2a01:8840:1a:0:0:0:0:55 65.22.24.55
nserver:      V0N1.NIC.LOANS 2a01:8840:1b:0:0:0:0:55 65.22.25.55
nserver:      V0N2.NIC.LOANS 2a01:8840:1c:0:0:0:0:55 65.22.26.55
nserver:      V0N3.NIC.LOANS 161.232.12.55 2a01:8840:f6:0:0:0:0:55
nserver:      V2N0.NIC.LOANS 2a01:8840:1d:0:0:0:0:55 65.22.27.55
nserver:      V2N1.NIC.LOANS 161.232.13.55 2a01:8840:f7:0:0:0:0:55
ds-rdata:     42307 8 2 1861e548a3f914c3b7f4db8336e56041359d352b703d9e302193fc1a98d3ae1b

whois:        whois.nic.loans

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-05-08
changed:      2023-09-12
source:       IANA