.lotte

Overview

• .lotte is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• It is intended as a restricted, authoritative Internet space for Lotte Holdings Co., Ltd. and its affiliated brands and services.
• Registry operator listed: Verisign. The TLD is managed by Lotte Holdings Co., Ltd.

History

• The .lotte string was applied for as part of ICANN's new gTLD program and was revealed during application reveal-day events in 2012.
• The application succeeded and .lotte was delegated to the DNS root zone on 14 January 2015.

Usage and Audience

• Primary intended use is for promotion, communication and marketing of the Lotte brand, its products and services.
• Target registrants are entities and services closely associated with Lotte Holdings and the Lotte Group (its subsidiaries and brand channels).
• The gTLD aims to provide a clear, authenticated namespace for Internet users seeking official Lotte information.

Registration Rules

• .lotte is a restricted brand TLD whose namespace is to be closely controlled by Lotte Holdings Co., Ltd.
• The majority of anticipated registrations are expected to be used by Lotte or its authorized affiliates for brand-related purposes.
• No public/open registration policy details (such as eligibility lists, registration periods, or character rules) are provided in the source material.

SEO and Brand Impact

• The stated mission for .lotte is to increase trust and confidence among Internet users by reducing confusion and assuring brand authenticity.
• As a brand gTLD controlled by the brand owner, it is positioned to signal official status and authenticity for sites using the .lotte namespace.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LOTTE

organisation: Lotte Holdings Co., Ltd.
address:      20-1, Nishi-shinjuku 3-chome
address:      Shinjyuku-ku Tokyo 160-0023
address:      Japan

contact:      administrative
name:         Representative Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     34387 8 2 5d13945c642b308e7d91b7653614033529d3c6b95c38c0edb47913efc809d769

whois:        whois.nic.lotte

status:       ACTIVE
remarks:      Registration information: http://nic.lotte

created:      2015-01-08
changed:      2019-08-20
source:       IANA