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    • .lotto

    Generic top-level domainsIDNDNSSEC

    Overview

    • .lotto is a generic top-level domain (gTLD) created under ICANN's New gTLD Program.
    • The string is intended for the lottery, gaming and entertainment sectors to create relevant, recognizable online identities.
    • The registry operator for .lotto is Afilias, which manages domain operations.

    History

    • The .lotto application was revealed during ICANN's application phase in June 2012.
    • The application succeeded and .lotto was delegated to the DNS Root Zone on 19 June 2014.
    • The European State Lotteries and Toto Association filed a community objection against the application during the evaluation process.

    Usage and Audience

    • Target audience:

      • Entertainment businesses offering games, lotteries and related services.
      • Operators and organizations in the lottery industry seeking a dedicated namespace.
      • Businesses using domains for marketing, online stores, blogs, wikis or informational sites about lotteries.

    • Intended benefits highlighted by the applicant:

      • Establishing meaningful, relevant identities for lottery-related services.
      • Fostering a sense of professionalism and trust among customers and industry partners.

    • Applicant projection: approximately 5,000 domains under management (DUMs) by the third year of operation (applicant forecast).

    Registration Rules

    • General availability: .lotto is described as an open TLD, generally available to all registrants (with exceptions during Sunrise periods).
    • Registration term:
      • Domains may be registered for periods from one to ten years, but not exceeding ten years.
      • Initial registrations made during Sunrise may have a minimum required registration term (the application cited examples such as a five-year minimum for Sunrise names).

    SEO and Brand Impact

    • Brand positioning: the .lotto registry and applicant emphasized using the TLD to convey professionalism and trust within the lottery and gaming sectors.
    • The TLD is positioned as a sector-specific namespace to help organizations create focused, industry-relevant branding online.

    Notable Cases or Examples

    • A formal community objection was filed by the European State Lotteries and Toto Association during the application process.

    Operator

    Identity Digital Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LOTTO

organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.LOTTO 2a01:8840:1e:0:0:0:0:25 65.22.28.25
nserver:      A2.NIC.LOTTO 2a01:8840:21:0:0:0:0:25 65.22.31.25
nserver:      B0.NIC.LOTTO 2a01:8840:1f:0:0:0:0:25 65.22.29.25
nserver:      C0.NIC.LOTTO 2a01:8840:20:0:0:0:0:25 65.22.30.25
ds-rdata:     45466 8 2 6ffe76934a3634a61f99fad76fa0506a7682c5541452cf7b289f348fedd124bf

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-06-05
changed:      2025-09-04
source:       IANA

    Registrars