.lotto

Overview

• .lotto is a generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• The string is intended for the lottery, gaming and entertainment sectors to create relevant, recognizable online identities.
• The registry operator for .lotto is Afilias, which manages domain operations.

History

• The .lotto application was revealed during ICANN's application phase in June 2012.
• The application succeeded and .lotto was delegated to the DNS Root Zone on 19 June 2014.
• The European State Lotteries and Toto Association filed a community objection against the application during the evaluation process.

Usage and Audience

• Target audience:

  • Entertainment businesses offering games, lotteries and related services.
  • Operators and organizations in the lottery industry seeking a dedicated namespace.
  • Businesses using domains for marketing, online stores, blogs, wikis or informational sites about lotteries.

• Intended benefits highlighted by the applicant:

  • Establishing meaningful, relevant identities for lottery-related services.
  • Fostering a sense of professionalism and trust among customers and industry partners.

• Applicant projection: approximately 5,000 domains under management (DUMs) by the third year of operation (applicant forecast).

Registration Rules

• General availability: .lotto is described as an open TLD, generally available to all registrants (with exceptions during Sunrise periods).
• Registration term:
  • Domains may be registered for periods from one to ten years, but not exceeding ten years.
  • Initial registrations made during Sunrise may have a minimum required registration term (the application cited examples such as a five-year minimum for Sunrise names).

SEO and Brand Impact

• Brand positioning: the .lotto registry and applicant emphasized using the TLD to convey professionalism and trust within the lottery and gaming sectors.
• The TLD is positioned as a sector-specific namespace to help organizations create focused, industry-relevant branding online.

Notable Cases or Examples

• A formal community objection was filed by the European State Lotteries and Toto Association during the application process.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LOTTO

organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.LOTTO 2a01:8840:1e:0:0:0:0:25 65.22.28.25
nserver:      A2.NIC.LOTTO 2a01:8840:21:0:0:0:0:25 65.22.31.25
nserver:      B0.NIC.LOTTO 2a01:8840:1f:0:0:0:0:25 65.22.29.25
nserver:      C0.NIC.LOTTO 2a01:8840:20:0:0:0:0:25 65.22.30.25
ds-rdata:     45466 8 2 6ffe76934a3634a61f99fad76fa0506a7682c5541452cf7b289f348fedd124bf

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-06-05
changed:      2025-09-04
source:       IANA