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    • .love

    Generic top-level domainsIDNDNSSEC

    Overview

    • .love is an active generic top-level domain (gTLD) introduced under ICANN's New gTLD Program.
    • The string ".love" is intended as a generic TLD for broad use and is operated as a registry by Merchant Law Group LLP.

    History

    • The .love application succeeded in ICANN's New gTLD Program and the string was delegated to the DNS Root Zone on 02 April 2015.
    • .love reached General Availability on July 17, 2015.
    • Merchant Law Group LLP is listed as the registry operator for .love.
    • An auction for the .love string was reported on 8 December 2014, with Merchant Law Group LLP winning the contention.

    Applicants and contention notes:

    • Merchant Law Group LLP (successful applicant and registry operator)
    • Richemont DNS Inc. (application withdrawn)
    • Google (Charleston Road Registry Inc.)
    • Famous Four Media (Sierra Registry Limited)
    • Donuts (Hidden Cypress, LLC) — submitted a Public Interest Commitment (PIC)
    • Top Level Domain Holdings Ltd. (TLDH) — submitted a Public Interest Commitment (PIC)
    • Uniregistry, Corp. (Frank Schilling)

    Additional auction/funding detail reported:

    • Top Level Domain Holdings Ltd. announced a funding agreement (reported at $15 million) intended to be used in the event of an auction for a contested gTLD; the announcement noted the funds were directed at auction scenarios involving multiple contenders.

    Usage and Audience

    • As a generic gTLD, .love is positioned for general use by individuals, brands, communities, and organizations seeking a domain name with the word "love".
    • The TLD reached General Availability on July 17, 2015, allowing registrations to be made broadly following launch.

    Notable Cases or Examples

    • Merchant Law Group LLP won .love at auction (reported 8 December 2014) and subsequently became the delegated registry operator.
    • Donuts and Top Level Domain Holdings submitted Public Interest Commitments as part of their applications for the string.

    Operator

    Waterford Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       LOVE

organisation: Waterford Limited
address:      Nr. 2, 27 Linden Gardens
address:      Douglas IM2 6AB
address:      Isle of Man

contact:      administrative
name:         Manager
organisation: Waterford Limited
address:      Nr. 2, 27 Linden Gardens
address:      Douglas IM2 6AB
address:      Isle of Man
phone:        +1.424.888.0690
e-mail:       registry@get.love

contact:      technical
name:         Vice President, Engineering
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto ON M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     27205 13 2 099baacef86a52379cdc0f6756d1eadaa7963ff5c3a16cfe32340b109580b84b

whois:        whois.nic.love

status:       ACTIVE
remarks:      Registration information: https://get.love

created:      2015-03-25
changed:      2025-06-02
source:       IANA

    Registrars