.lundbeck

Overview

• .lundbeck is a brand generic top-level domain (gTLD) string applied for under ICANN's New gTLD Program.
• The applicant is H. Lundbeck A/S, a global pharmaceutical company; the gTLD is intended to serve as a restricted, brand-controlled Internet space for Lundbeck.

History

• Applied for in ICANN's New gTLD Program; revealed on 13 June 2012 during reveal day for applied-for strings.
• Listed status in the source material as "Proposed".
• Registry/backend provider is listed as Verisign in the application summary.
• Priority number associated with the application: 1132 (H. Lundbeck A/S).

Usage and Audience

• Intended audience: consumers, patients, healthcare professionals, partners and other stakeholders seeking authoritative Lundbeck information and services.
• Use cases described by the applicant include:
  • Providing information, services and resources related to Lundbeck and its pharmaceutical products.
  • Marketing and brand awareness via second- and third-level domains under .lundbeck.

Registration Rules

• Proposed to operate as a restricted registry: H. Lundbeck A/S would create and control domain spaces to ensure brand authenticity and exclusivity.
• The application indicates Lundbeck would manage allocation of second- and third-level domains for information and marketing purposes.

SEO and Brand Impact

• The applicant frames .lundbeck as an "authoritative Internet space" to promote brand authenticity, trust, exclusivity, convenience and utility.
• Positioning the TLD as a restricted, brand-controlled namespace is intended to reinforce consumer trust and clear brand association for Lundbeck-related content.

Notable Company Context (from application)

• H. Lundbeck A/S is a pharmaceutical company established in 1915, focused on central nervous system disorders.
• Company details cited in the application: listed on the Copenhagen Stock Exchange (since 1999), 2010 revenue ~DKK 14.8 billion, nearly 6,000 employees in 57 countries, products registered in more than 100 countries, production facilities in Italy, France, Mexico and Denmark, and research centres in Denmark and the US.

% IANA WHOIS server
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domain:       LUNDBECK

organisation: H. Lundbeck A/S
address:      Ottiliavej 9
address:      Valby DK-2500
address:      Denmark

contact:      administrative
name:         Project Manager
organisation: H. Lundbeck A/S
address:      Ottiliavej 9
address:      Valby DK-2500
address:      Denmark
phone:        +45 299 94400
e-mail:       ngtld-lundbeck@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.LUNDBECK 2a01:8840:6e:0:0:0:0:60 65.22.112.60
nserver:      A2.NIC.LUNDBECK 2a01:8840:71:0:0:0:0:60 65.22.115.60
nserver:      B0.NIC.LUNDBECK 2a01:8840:6f:0:0:0:0:60 65.22.113.60
nserver:      C0.NIC.LUNDBECK 2a01:8840:70:0:0:0:0:60 65.22.114.60
ds-rdata:     10564 8 2 38580c9480c824da9cb65a5ffaccdf2f6aedc660b98c6166e0a843ff13fab368

whois:        whois.nic.lundbeck

status:       ACTIVE
remarks:      Registration information: 

created:      2016-06-16
changed:      2023-08-11
source:       IANA