Generic top-level domainsDNSSEC
Overview
- .maif is a brand generic top-level domain (gTLD) associated with Mutuelle Assurance Instituteur France (MAIF).
- It is intended to serve as an authoritative, brand-controlled Internet space to provide information and resources related to MAIF's insurance products and services.
History
- Applied under ICANN's New gTLD Program (application revealed 13 June 2012).
- The application succeeded and .maif was delegated to the DNS Root Zone on 03 March 2015.
- Manager: Mutuelle Assurance Instituteur France (MAIF).
- Registry: Verisign (listed in the ICANNWiki template) and delegated status reported by ICANN.
Usage and Audience
- Primary audience: MAIF, its members and customers, and consumers seeking authoritative information about MAIF insurance products and services.
- Typical use cases described by the applicant:
- MAIF will create and control domain spaces that promote brand identity and authenticity.
- Second- and third-level domains can be used to differentiate MAIF from competitors and provide topic- or interest-specific information.
- Related MAIF entities noted in the application: Filia-MAIF, Parnasse-MAIF (life insurance), and Atlantis Seguros (Spanish subsidiary).
Registration Rules
- Operates as a restricted registry: MAIF controls and provisions the namespace.
- Intended to ensure brand authenticity and allow MAIF to manage who may receive domains under .maif.
- (No technical details on eligibility criteria, registration periods, or allowed characters provided in the source.)
SEO and Brand Impact
- .maif is positioned as an authoritative Internet space for MAIF to:
- Promote consumer confidence and brand reputation.
- Provide convenient, branded resources and information about insurance products and services.
- As a brand TLD, its primary value is in brand control and authenticity rather than broad public registration.
Notable Cases or Examples
- The application text highlights MAIF's organizational profile used to justify the gTLD: a French mutual insurance society with headquarters in Niort, over 6,000 employees, and significant membership and financial figures reported for 2010.
- The TLD is intended for use by MAIF and its related business units and subsidiaries to reinforce brand identity online.
Operator
Mutuelle Assurance Instituteur France (MAIF)
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: MAIF organisation: Mutuelle Assurance Instituteur France (MAIF) address: 200 avenue Salvador Allende address: BP 303 Cedex address: Niort 79038 address: France contact: administrative name: Internet Manager organisation: Mutuelle Assurance Instituteur France (MAIF) address: 200 avenue Salvador Allende address: BP 303 Cedex address: Niort 79038 address: France phone: +33 5 49 73 74 75 fax-no: +33 549738083 e-mail: ngtld-maif@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.MAIF 2a01:8840:6a:0:0:0:0:5 65.22.108.5 nserver: V0N1.NIC.MAIF 2a01:8840:6b:0:0:0:0:5 65.22.109.5 nserver: V0N2.NIC.MAIF 2a01:8840:6c:0:0:0:0:5 65.22.110.5 nserver: V0N3.NIC.MAIF 161.232.32.5 2a01:8840:108:0:0:0:0:5 nserver: V2N0.NIC.MAIF 2a01:8840:6d:0:0:0:0:5 65.22.111.5 nserver: V2N1.NIC.MAIF 161.232.33.5 2a01:8840:109:0:0:0:0:5 ds-rdata: 23521 8 2 9ba0fe20840ece2ff7793f00a66ce5457904d0549526c8454b0cfec4a697b59c whois: whois.nic.maif status: ACTIVE remarks: Registration information: http://www.maif.fr created: 2015-02-13 changed: 2024-03-31 source: IANA