About .makeup domain
The .makeup domain is a brand gTLD operated by L'Oréal, with Verisign providing back-end registry services. It was delegated to the root zone in January 2016 as part of ICANN's New gTLD Program. The application received a GAC Early Warning regarding potential competition concerns over exclusive access to a generic string. As a product, it is a closed, brand-restricted extension intended to create a trusted and hierarchical namespace.
Who can register .makeup domain
Registration is restricted to L'Oréal, its business units, affiliated parties, and select licensees or partners with a prior commercial agreement. The registry does not intend to open registration to the general public. Any third-party registrant must have a verifiable pre-existing member relationship with L'Oréal. The initial rollout planned for registrations to be fewer than 10,000 in the first three years of operation.
How to register .makeup domain
As a brand TLD allocated only through a non-commercial process, domains are not issued through public registrars. L'Oréal controls all allocations internally, deciding which entities within its network receive domain names. The process involves a multi-stage rollout, starting with L'Oréal registering names for itself before extending to approved affiliates and partners. Any future expansion to a broader class of registrants would require a formal market analysis and likely an amended agreement with ICANN.
Typical uses of .makeup domain
The .makeup extension is used to create a trusted online namespace focused on beauty and cosmetics. It is primarily utilized by L'Oréal's own brands, affiliates, and vetted partners to provide information, host content, and potentially offer services related to makeup and fashion. This controlled environment aims to ensure that domains under .makeup are seen as authoritative sources within the beauty industry, differentiating it from open, generic extensions.
Tips for registering .makeup domain
- Domain registrations are tightly controlled by the registry operator, L'Oréal, and are not available for public purchase through standard registrars.
- The registry's initial business model involved reserving generic and geographic domain names for its own use to establish a hierarchical naming system.
- Any potential future expansion of registration rights would require registrants to comply with restrictive membership criteria set by L'Oréal.
Frequently asked questions about .makeup domain
How much does it cost to register and renew a .makeup domain?
As of today, .makeup domains start from $1.24/yr on NameBeta, with prices ranging up to $30.24/yr across 25 registrars. See the registrar comparison table on this page for live prices.Which registrars support .makeup domains?
NameBeta tracks 25 registrars that support .makeup domain registration, with the cheapest option at $1.24/yr. Full list on this page.Who operates .makeup domain?
The registry for .makeup domains is XYZ, administered by XYZ.COM LLC.
Who can register a .makeup domain?
Registration eligibility is exclusively for entities within L'Oréal's corporate network or those with a formal commercial agreement with the company. This includes its business units, affiliates, and select licensees or partners. There is no public registration process, and all potential registrants must be pre-vetted and approved by the registry operator before a domain can be allocated.
Can I transfer a .makeup domain between registrars?
As a closed brand TLD, domain names are not transferred between registrars in the conventional sense. All domains are allocated and managed directly by the registry operator, L'Oréal. Any change in the entity holding a domain would be an internal administrative process governed by the registry's membership and agreement policies, not by the standard inter-registrar transfer protocol.
What dispute resolution policies apply to .makeup domains?
The registry is expected to implement standard rights protection mechanisms required by ICANN for new gTLDs, such as the Uniform Domain-Name Dispute-Resolution Policy (UDRP). Given its closed nature, most disputes would likely be resolved internally according to the registry's membership agreements. The restrictive registration policy itself is designed to minimize conflicts and the need for defensive registrations.
Can I register a premium .makeup domain name?
The concept of premium domains sold at a higher price does not apply to .makeup as it is a closed registry. L'Oréal controls all domain name allocations internally. The registry's application indicated that generic and geographic names would be reserved for its own use to build a logical namespace, not auctioned or sold to external parties.
Are there any content requirements for .makeup websites?
While specific content policies are not detailed in public sources, the registry's stated purpose is to create a trusted source for information related to beauty products, cosmetics, and fashion. Registrants, being part of L'Oréal's network, are expected to align with this purpose and the company's Code of Business Ethics. The closed model inherently restricts content to approved entities.
