Generic top-level domainsDNSSEC
Overview
.marriott is a brand generic top-level domain (gTLD) proposed and operated for Marriott Worldwide Corporation. It is intended to serve as a trusted, hierarchical namespace for Marriott brands and related entities, providing a verified online environment for guests to access Marriott products and information.
History
- Applied as part of ICANN's New gTLD Program (Reveal Day noted as 13 June 2012).
- Described in ICANNWiki as a brand gTLD managed by Marriott Worldwide Corporation and delegated status in the root zone.
- Dates noted in source material include delegation to the Root Zone on 14 January 2014 and an implementation entry of 14 January 2015 (as recorded in the provided content).
- Registry operator listed as Afilias; Marriott Worldwide Corporation is identified as the manager/registry contact and applicant (priority listed as 1078).
Usage and Audience
- Intended users:
- Marriott Worldwide Corporation and its qualified subsidiaries and affiliates
- Potentially licensees and strategic partners
- Primary audience: Marriott guests and prospective guests seeking official brand information, bookings, and services within the hospitality sector.
Registration Rules
- Marriott proposed operating rules to limit registrations to Marriott, its qualified subsidiaries and affiliates, and potentially its licensees and strategic partners.
- The applicant stated this restricted model would create a verified ecosystem with lower risk of fraud and reduce the need for defensive registrations by other trademark owners.
SEO and Brand Impact
- Positioning: a brand-specific gTLD aimed at reinforcing Marriott's brand identity online and providing a single trusted source for Marriott content.
- Claimed benefits in the application include increased trustworthiness for users, reduced customer vulnerability to fraud/scams, and a clearer, hierarchical namespace for Marriott services and campaigns.
Notable Cases or Examples
- The applicant cited Marriott's portfolio and global footprint as context for the gTLD's purpose, noting brands such as Marriott, JW Marriott, Renaissance, Courtyard by Marriott and The Ritz-Carlton.
- Organizational scale mentioned in the application: more than 150,000 employees and over 3,700 lodging properties in the United States and 71 other countries and territories.
Operator
Marriott Worldwide Corporation
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: MARRIOTT organisation: Marriott Worldwide Corporation address: 7750 Wisconsin Ave address: Bethesda MD 20814 address: United States of America (the) contact: administrative name: Director, Consulting & Strategy organisation: FairWinds Partners address: 1000 Potomac Street NW #350 address: Washington DC 20007 address: United States of America (the) phone: +1.202.223.9252 fax-no: +1.202.223.9256 e-mail: marriottregistry@fairwindspartners.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: A0.NIC.MARRIOTT 2a01:8840:e6:0:0:0:0:9 65.22.236.9 nserver: A2.NIC.MARRIOTT 2a01:8840:e9:0:0:0:0:9 65.22.239.9 nserver: B0.NIC.MARRIOTT 2a01:8840:e7:0:0:0:0:9 65.22.237.9 nserver: C0.NIC.MARRIOTT 2a01:8840:e8:0:0:0:0:9 65.22.238.9 ds-rdata: 24409 8 2 8684c74574a7d00d562dcd780c7deb8554f2de761bc6bf4f59197d8d9b0656a6 whois: whois.nic.marriott status: ACTIVE remarks: Registration information: http://www.marriott.com created: 2014-12-18 changed: 2024-05-02 source: IANA