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    5. .mattel

    Search For .mattel Domain

    Type
    Generic top-level domain
    Registry
    Mattel IT Services
    Operator
    Mattel IT Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .mattel domain

    .mattel is a brand gTLD (generic top-level domain) operated by Mattel Sites, Inc., with Neustar serving as the back-end registry provider. It was applied for in ICANN's New gTLD Program, with the application revealed in June 2012. The TLD is planned as a closed, branded namespace intended to protect and enhance the applicant's online identity and operations.

    Who can register .mattel domain

    Registration and use of domain names within the .mattel TLD is intended to be strictly limited to Mattel, Inc. and its qualified subsidiaries and affiliates. It is not open for public registration. The registry plans to initially restrict all registrations to these internal entities to establish operations and achieve sustainability.

    How to register .mattel domain

    .mattel is a closed brand TLD and is not allocated through commercial registrars or a public registration process. Domain names within this namespace are allocated internally by the registry operator, Mattel Sites, Inc., to its own organization and approved affiliates. The delegation process is governed by the registry's internal policies and its agreement with ICANN, specifically adhering to the specifications for brand TLDs that allow for exclusive use.

    Typical uses of .mattel domain

    This TLD is designed for exclusive use by Mattel and its affiliated companies as a secure and trusted online namespace. It serves to consolidate the company's digital presence, protect its brand identity, and provide a hierarchical platform for its various global business segments, such as Mattel Girls & Boys Brands, Fisher-Price Brands, and American Girl Brands. The extension offers a dedicated channel for marketing, e-commerce, and consumer engagement under the Mattel umbrella.

    Tips for registering .mattel domain

    • This is a closed TLD; domains are not available for purchase or registration by the general public.
    • All registrations are intended to be held and managed directly by Mattel and its qualified affiliates.
    • The registry's operation is structured to comply with ICANN's specifications for brand TLDs, which may exempt it from certain code of conduct requirements applicable to open registries.

    Frequently asked questions about .mattel domain

    Who operates .mattel domain?The registry for .mattel domains is Mattel IT Services, administered by Mattel IT Services, Inc..
    Who can register a .mattel domain?

    Registration is restricted exclusively to Mattel, Inc. and its qualified subsidiaries and affiliates. This is a core policy of this brand TLD, meaning individuals, external businesses, or trademark holders outside the corporate group cannot register a .mattel domain. The registry operator controls all allocations internally.

    Can I transfer a .mattel domain between registrars?

    As a closed brand TLD, inter-registrar transfers for .mattel domains are not applicable to the public. Any transfer of domain management between registrars would be an internal administrative matter for the registry operator and its designated affiliates, governed by its own corporate policies rather than standard ICANN transfer procedures.

    Can I register a .mattel domain if I have a trademark for "Mattel"?

    No, trademark ownership does not grant registration rights for this TLD. .mattel is a closed brand extension reserved solely for use by the registry operator, Mattel Sites, Inc., and its corporate affiliates. There is no sunrise period or trademark claims service for external parties, as the namespace is not open for public registration.

    What dispute policies apply to .mattel domains?

    Given its closed nature, standard ICANN dispute policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP) are unlikely to be invoked by external parties. Any disputes concerning domain allocation or use would be handled internally by the registry operator according to its corporate governance and the terms of its registry agreement with ICANN.

    Will .mattel domains ever become available to the public?

    The application materials state an intention to initially limit registration to Mattel and its affiliates to establish operations. While registry policies can evolve, the foundational purpose described is as a branded, closed TLD for corporate use, with no indicated plans for a future open registration period.