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    5. .mini

    Search For .mini Domain

    Type
    Generic top-level domain
    Registry
    Bayerische Motoren Werke Aktiengesellschaft
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .mini domain

    .mini is a brand gTLD operated exclusively by Bayerische Motoren Werke Aktiengesellschaft (BMW AG) as its registry. It was delegated in June 2014 as part of ICANN's New gTLD Program. The TLD functions as a closed, single-registrant namespace, meaning its primary purpose is for the registry's own internal branding and online projects. It is not intended for public registration or commercial sale to third parties.

    Who can register .mini domain

    Registration of .mini domains is not open to the general public. The TLD is a single-registrant, brand TLD, meaning only the registry operator, Bayerische Motoren Werke Aktiengesellschaft, can register domains. There is no process for external entities or individuals to apply for or purchase a .mini domain name. All domains under this extension are reserved for the exclusive use of the brand owner.

    How to register .mini domain

    .mini domains are not allocated through commercial registrars or a public registration process. As a closed brand TLD, domain names are created and managed internally by the registry operator, Bayerische Motoren Werke Aktiengesellschaft. The registry decides which second-level domains to activate and how they will be used for its own online initiatives. There is no external application or purchase mechanism for this TLD.

    Typical uses of .mini domain

    The .mini extension is used exclusively by the BMW Group for its MINI brand of vehicles. It serves as a dedicated online space for brand-specific marketing, customer engagement, and digital services related to MINI cars. This allows the brand to create a cohesive and secure web identity, such as using domains for promotional campaigns or owner portals, distinct from its main .com or country-code presence.

    Tips for registering .mini domain

    • Domains are not available for public registration; there is no minimum or maximum registration term for external parties.
    • There is no concept of renewal pricing, WHOIS privacy, or transfer policies, as the registry manages all domains internally.
    • The registry holds exclusive rights to all second-level domains under .mini, so no premium domain market exists.
    • All registration and usage policies are defined and enforced solely by the registry operator.

    Frequently asked questions about .mini domain

    Who operates .mini domain?The registry for .mini domains is Bayerische Motoren Werke Aktiengesellschaft.
    Who can register a .mini domain?

    Only the registry operator, Bayerische Motoren Werke Aktiengesellschaft, is eligible to hold .mini domain names. This is a core characteristic of a single-registrant brand TLD. There are no exceptions or processes for third-party registration, regardless of trademark ownership or affiliation with the brand.

    Can I transfer a .mini domain between registrars?

    Inter-registrar transfers are not applicable for .mini domains, as they are not registered through the commercial registrar channel. All domains are held and managed directly by the registry. Therefore, there are no transfer policies, authorization codes, or unlock procedures as found with open TLDs.

    Can I purchase a .mini domain if I own a MINI vehicle or am a dealership?

    No, ownership of the vehicle or status as an authorized dealership does not grant registration rights. The TLD is a closed brand asset controlled entirely by the corporate entity. Brand TLDs like .mini are designed for the registry's exclusive use and are not part of a franchising or licensing model for domain names.

    What dispute policies apply to .mini domains?

    Standard dispute policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP) do not apply, as there are no multiple registrants. Any potential disputes would be internal matters for the registry. The registry agreement with ICANN outlines the operator's responsibility to use the TLD in accordance with its brand purposes.

    Will .mini ever become an open TLD available for public registration?

    It is highly unlikely. The application and registry agreement were filed for a "single-registrant" brand TLD model. Changing this fundamental operational model would require a major contractual amendment with ICANN, which is not a standard process and has not been indicated by the registry.