.mitsubishi

Overview

.mitsubishi is a brand generic top-level domain (gTLD) delegated to the DNS root zone for use by Mitsubishi Corporation. It is intended as a controlled Internet space for Mitsubishi's branding, communications, online services and related technologies.

History

• Applied for under ICANN's New gTLD Program (application reveal referenced on 13 June 2012).
• Delegated to the Root Zone on 7 July 2016.
• TLD type: gTLD; subtype: brand; status: Delegated.
• Registry operator: Mitsubishi Corporation (registry backend services provided by ARI Registry Services).

Usage and Audience

• Primary use: Mitsubishi Corporation's corporate branding, promotional and navigational purposes.
• Intended audience: Mitsubishi's customers, employees, affiliates and other stakeholders worldwide.
• Mitsubishi is a longstanding multinational corporation with a large global presence and a portfolio of over 250 domains prior to this TLD.
• The company has registered the MITSUBISHI trademark in over 180 jurisdictions.

Registration Rules

• Initial policy: the company initially intends to reserve all names within the TLD for itself.
• Licensing: Mitsubishi anticipates the possibility that affiliates could license use of domains within the TLD, but not likely for at least three years post-delegation.
• Licensing terms: any licensing would be by contract, limit domain use to purposes specified by Mitsubishi, and be enforceable; licenses could be revoked by Mitsubishi at any time for any reason.
• Ancillary services: the registry may provide related services such as website hosting, SEO, marketing and consulting in relation to registration within the TLD.

SEO and Brand Impact

• The TLD is positioned as a controlled brand platform to support Mitsubishi's online presence and communications.
• As a corporate/brand gTLD operated by Mitsubishi, the domain is intended to strengthen brand recognition and provide a trusted namespace under company control.
• The registry's plans include using the TLD for marketing, navigational and stakeholder engagement purposes, reflecting deliberate brand management.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MITSUBISHI

organisation: Mitsubishi Corporation
address:      3-1, Marunouchi 2-Chome
address:      Chiyoda-ku Tokyo 100-8086
address:      Japan

contact:      administrative
name:         Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address:      Cerulean Tower 26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81.357841069
fax-no:       +81.334625040
e-mail:       registry@brightsconsulting.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81354561601
fax-no:       +81337805239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     45959 8 2 1e5bc196fd959fbefb2cbd681475be0ff1de7fbd074b2ce338894ec2b011c0dc

whois:        whois.nic.gmo

status:       ACTIVE
remarks:      Registration information: http://www.gmoregistry.com/en/

created:      2016-06-24
changed:      2023-06-20
source:       IANA