About .mobi domain
.mobi is a generic top-level domain (gTLD) managed by the dotMobi registry, a subsidiary of Afilias. It was launched in 2005 and was originally sponsored by a consortium of major technology and mobile companies. The extension was designed as a dedicated namespace for mobile-optimized content, though it operates as an unrestricted, open gTLD. Its delegation marked a notable early attempt to create a specialized domain product for a specific user experience.
Who can register .mobi domain
Registration for .mobi domains is open to anyone globally, with no eligibility restrictions. There are no geographic, organizational, or trademark-based requirements to purchase a domain. While originally conceived for mobile content, the registry does not enforce mandatory verification or documentation for registrants. It is a publicly available product for individuals, businesses, and organizations.
How to register .mobi domain
- Search for your desired .mobi domain name using a domain registrar's availability checker to see if it is unregistered.
- Compare pricing, registration terms, and add-on services like WHOIS privacy or email hosting from various accredited registrars before selecting one.
- Complete the checkout process, which typically requires providing accurate contact information and selecting a registration period, often with a minimum of one year.
- After purchase, verify your contact details via email to activate the domain and configure its DNS settings to point to your web hosting or service.
Typical uses of .mobi domain
The .mobi extension is commonly used by businesses, developers, and content providers who want to signal that their website is optimized for mobile devices. It is frequently chosen for mobile apps, mobile gaming portals, and services targeting smartphone users. While the rise of responsive web design means many sites serve all devices from a single domain, .mobi remains a clear, dedicated choice for projects emphasizing a mobile-first strategy or a separate mobile-specific experience.
Tips for registering .mobi domain
- Domains can typically be registered for a minimum of one year, with renewal prices often set at standard gTLD rates.
- WHOIS privacy services are generally available for .mobi domains through most registrars, though you should confirm this at the time of purchase.
- The registry operates under standard ICANN transfer policies, meaning domains are subject to a 60-day transfer lock after registration or a change of registrant.
- Premium .mobi domain names may be available at higher, non-standard prices set by the registry or through secondary marketplaces.