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    • .moda

    Generic top-level domainsIDNDNSSEC

    Overview

    .moda is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string uses the Spanish and Italian word "moda" (meaning "fashion") and is positioned as a recognizable namespace for fashion, style and related industries.

    History

    • Applied for as part of ICANN's New gTLD Program (application revealed 13 June 2012).
    • Applicant/registry: Demand Media (United TLD Holdco Ltd. / United TLD).
    • Registry Agreement with ICANN signed on 7 November 2013.
    • Delegated to the DNS Root Zone on 14 January 2014, completing the successful application and delegation process.

    Usage and Audience

    • Target audience: the global fashion community, with particular affinity for Spanish- and Italian-speaking audiences who use the word "moda."
    • Intended users and use cases (as described by the applicant):
      • Fashion bloggers and style commentators.
      • Designers and fashion labels marketing creations to buyers and consumers.
      • Online fashion retailers selling clothing and accessories.
      • Organizations and individuals seeking a clear fashion-oriented namespace.

    Registration Rules

    • The applicant described .moda as an "open namespace" intended to welcome broad participation from consumers, businesses and other organizations.
    • The registry stated its role would include educating the marketplace, facilitating broad participation, operating within the ICANN framework for dispute handling, and providing responsiveness to registrants and registrars.

    SEO and Brand Impact

    • The registry's stated goal for .moda is to cultivate a reputation as an accessible, trusted namespace for fashion and style, encouraging innovation and consumer trust.
    • Marketing positioning focuses on clear affinity with the fashion sector (especially Spanish and Italian language markets), which may aid brand recognition for fashion-focused sites using the TLD.

    Operator

    Dog Beach, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MODA

organisation: Dog Beach, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.MODA 2a01:8840:16:0:0:0:0:28 65.22.20.28
nserver:      V0N1.NIC.MODA 2a01:8840:17:0:0:0:0:28 65.22.21.28
nserver:      V0N2.NIC.MODA 2a01:8840:18:0:0:0:0:28 65.22.22.28
nserver:      V0N3.NIC.MODA 161.232.10.28 2a01:8840:f4:0:0:0:0:28
nserver:      V2N0.NIC.MODA 2a01:8840:19:0:0:0:0:28 65.22.23.28
nserver:      V2N1.NIC.MODA 161.232.11.28 2a01:8840:f5:0:0:0:0:28
ds-rdata:     60925 8 2 d9124bbc4096e70b4aab2a0328750836243bb8ff45fb0aa3000239e83d5da1cd

whois:        whois.nic.moda

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-01-09
changed:      2023-09-12
source:       IANA

    Registrars