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    • .moe

    Generic top-level domainsIDNDNSSEC

    Overview

    • .moe is a generic top-level domain (gTLD) whose name comes from the Japanese slang word "moe".
    • It is intended to provide an online identity for products, services and communities associated with "moe" and otaku culture.
    • Registry operator: Interlink (a Japanese company).
    • DNSSEC: enabled.

    History

    • Development by Interlink began in 2012.
    • ICANN and Interlink signed a registry agreement for .moe on November 13, 2013.
    • .moe was delegated to the DNS root zone on March 31, 2014.
    • A public logo contest for the TLD was held by Interlink between April 11 and May 6, 2014.
    • General registration for .moe domains began on July 22, 2014.

    Usage and Audience

    • Target audience: self-identified otaku and communities around anime, manga, video games and related fandoms.
    • Common uses: branding and marketing of products, services, fan sites and businesses that identify with "moe" culture.
    • The string is positioned as a niche cultural namespace to signal affinity with the otaku/moe community.

    Registration Rules

    • There are no substantive restrictions on who may register .moe domain names.
    • Registrations, renewals and transfers must be carried out through ICANN-accredited registrars that have an agreement with the registry operator (Interlink).
    • Interlink publishes a list of accredited registrars; a selection of registrars listed (as of March 2024) includes GoDaddy, Namecheap, Gandi, Dynadot, Name.com, OVH, MarkMonitor and Tucows.

    SEO and Brand Impact

    • .moe is intended as a cultural and brand namespace: using a .moe domain signals direct association with moe/otaku topics and fandom.
    • It is suited for niche marketing and community-building where the domain itself reinforces cultural positioning.

    Notable Cases or Examples

    • Key milestones include the ICANN registry agreement (Nov 13, 2013), delegation to the root zone (Mar 31, 2014), the Interlink logo contest (Apr–May 2014) and the start of general registrations (Jul 22, 2014).

    Operator

    Interlink Systems Innovation Institute K.K.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MOE

organisation: Interlink Systems Innovation Institute K.K.
address:      1-17-11 Higashi Ikebukuro
address:      Toshima Tokyo 170-0013
address:      Japan

contact:      administrative
name:         Jacob Williams
organisation: Interlink Systems Innovation Institute K.K.
address:      1-17-11 Higashi Ikebukuro
address:      Toshima Tokyo 170-0013
address:      Japan
phone:        +81 50-5525-7438
fax-no:       +81 3-5979-2337
e-mail:       gtld@interlink.ad.jp

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.MOE 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.MOE 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.MOE 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      NS1.DNS.NIC.MOE 156.154.144.114 2610:a1:1071:0:0:0:0:72
nserver:      NS2.DNS.NIC.MOE 156.154.145.114 2610:a1:1072:0:0:0:0:72
nserver:      NS3.DNS.NIC.MOE 156.154.159.114 2610:a1:1073:0:0:0:0:72
ds-rdata:     32761 8 2 ea6de3f9a962ab77bb96daf62bec88d0f580fc31799ec36ff7da697de8535af6

whois:        whois.nic.moe

status:       ACTIVE
remarks:      Registration information: https://get.moe/

created:      2014-03-13
changed:      2024-05-11
source:       IANA

    Registrars