.monash

Overview

• .monash is a branded generic top-level domain (gTLD) created for Monash University.
• It is intended to provide a cohesive, dedicated and immediately identifiable online identity for Monash University and its communities.
• Registry operator: Monash University.
• Status: Delegated (implemented 18 January 2014).

History

• Monash University applied for the .monash string as part of ICANN's New gTLD Program.
• A Registry Agreement with ICANN was signed on 30 September 2013 after passing Initial Evaluation.
• The .monash string was delegated to the DNS Root Zone on 18 January 2014, making it one of the early "dot-brand" delegations.

Usage and Audience

• Intended audience and uses include:
  • Monash University faculties, divisions, research branches, campuses and courses.
  • Students, academics, professional staff, researchers, business partners and alumni.
• The TLD is intended to rationalize the university's digital communication into a single, authoritative namespace and to make Monash resources more visible and easily locatable online.

Registration Rules

• The application planned for .monash to operate as a single-registrant (single user) branded TLD.
• Monash University indicated it would request an exemption from clause 1b of the Registry Operator Code of Conduct to enable the university to be both Registry Operator and sole registrant of the .monash TLD.

SEO and Brand Impact

• The .monash TLD is positioned to convey legitimacy and authority due to the direct relationship between content on .monash sites and Monash University.
• Intended benefits include clearer digital branding, consolidated online identity, and improved recognition and trust for official university resources.

Notable Cases or Examples

• .monash was one of the first branded ("dot-brand") gTLDs to be delegated under ICANN's New gTLD Program.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MONASH

organisation: Monash University
address:      Monash University
address:      Melbourne VIC 3800
address:      Australia

contact:      administrative
name:         eSolutions Registry Operator
organisation: Monash University
address:      Monash University
address:      Melbourne VIC 3800
address:      Australia
phone:        +61 3 990 56171
e-mail:       registry.operator@monash.edu

contact:      technical
name:         eSolutions Registry Operator
organisation: Monash University
address:      Monash University
address:      Melbourne VIC 3800
address:      Australia
phone:        +61 3 990 56171
e-mail:       registry.operator@monash.edu

nserver:      A.NIC.MONASH 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.MONASH 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.MONASH 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      X.NIC.MONASH 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.MONASH 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.MONASH 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     58609 8 2 c0713dbc0879e96bacce82a9e23928cf407dd5336121ca0931cc93d193050b42

whois:        whois.nic.monash

status:       ACTIVE
remarks:      Registration information: http://nic.monash

created:      2014-01-09
changed:      2024-03-13
source:       IANA