.mormon

Overview

• .mormon is a generic top-level domain (gTLD) string based on the familiar moniker "Mormon," historically associated with The Church of Jesus Christ of Latter-day Saints.
• The applied-for mission is to serve the Church, its members, and internet users seeking authoritative information about the Church, its beliefs, and activities.

History

• Proposed as part of ICANN's New gTLD Program; the applicant was IRI Domain Management, LLC.
• A Registry Agreement between ICANN and IRI Domain Management, LLC was signed on December 5, 2013.
• The string .mormon was delegated to the DNS root zone on November 19, 2014.
• ICANNWiki listings indicate Afilias as the technical registry backend associated with the string and list the TLD status as delegated.

Usage and Audience

• Primary audience: The Church of Jesus Christ of Latter-day Saints (noted in the application as ~14.1 million members) and organizations affiliated with the Church.
• Secondary audience: Internet users interested in learning about the Church, its beliefs (including the Book of Mormon), values, and activities.
• Intended use: to provide authentic, authoritative, and Church-approved content; to serve as a trusted source for information about Church members, beliefs, service activities, and missionary contact.

Registration Rules

• Eligibility is highly restricted according to the application excerpt:
  • Only the applicant and its designated representative, Church officers and employees, and organizations affiliated with the Church are authorized to register names in .mormon.
• Content and use rules are intended to preserve the TLD's mission by ensuring websites deliver authentic and authoritative Church information.
• Proposed domain names are subject to review by the Applicant's manager and by outside counsel as part of enforcement and eligibility checks.

SEO and Brand Impact

• The registry's stated policy goal is to present authentic, authoritative content under the .mormon TLD, which is intended to enhance trust and brand clarity for Church-related information.
• Restrictive registration and content-review policies are designed to protect the TLD's reputation and reduce misuse, reinforcing perception of .mormon sites as official or affiliated sources.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MORMON

organisation: IRI Domain Management, LLC ("Applicant")
address:      50 E. North Temple Street, Floor 13
address:      Salt Lake City UT 84150-0018
address:      United States of America (the)

contact:      administrative
name:         R. Shawn Gunnarson
organisation: Kirton McConkie
address:      50 East South Temple, Suite 400
address:      Salt Lake City UT 84111
address:      United States of America (the)
phone:        +1 801.323.5907
fax-no:       +1 801. 212.2089
e-mail:       sgunnarson@kmclaw.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215.706.5700
fax-no:       +1 215.706.5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.MORMON 2a01:8840:96:0:0:0:0:1 65.22.152.1
nserver:      A2.NIC.MORMON 2a01:8840:99:0:0:0:0:1 65.22.155.1
nserver:      B0.NIC.MORMON 2a01:8840:97:0:0:0:0:1 65.22.153.1
nserver:      C0.NIC.MORMON 2a01:8840:98:0:0:0:0:1 65.22.154.1
ds-rdata:     25606 8 2 32bc7847356b87ef6e35d7ca36f19e481361d235c1e4ab7593012db12280425d

whois:        whois.nic.mormon

status:       ACTIVE
remarks:      Registration information: http://www.mormon.org

created:      2014-10-16
changed:      2023-08-15
source:       IANA