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    • .mortgage

    Generic top-level domainsIDNDNSSEC

    Overview

    .mortgage is a generic top-level domain (gTLD) proposed as part of ICANN's New gTLD Program. The string targets the mortgage and related financial services market; it was applied for by Donuts (Outer Gardens, LLC) and later assigned to Rightside (United TLD Holdco, Ltd.).

    History

    • Applicant: Donuts Inc. (via Outer Gardens, LLC / Covered TLD, LLC).
    • GAC Early Warning: The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden) citing that the TLD refers to a regulated market and that the applicant had not provided adequate measures to protect consumers.
    • Registry Agreement: ICANN issued a Registry Agreement for .mortgage on 20 March 2014 to Donuts; the agreement was later assigned to Rightside (United TLD Holdco, Ltd.).
    • Delegation: .mortgage was delegated into the DNS Root Zone on 31 May 2014, completing the successful application process.

    Usage and Audience

    • Intended audience: entities and individuals connected to mortgage lending and related financial services.
    • Typical users include:
      • Mortgage lenders, brokers and underwriters
      • Financial services companies and product experts
      • Consumers seeking mortgage information or to follow their mortgages
      • Industry commentators, data providers and forums focused on mortgage topics
    • Positioning: marketed as a sector-specific namespace to facilitate search, self-expression and clearer online identities for mortgage-related services and information.

    Registration Rules

    • Access policy intent: Donuts stated the TLD would be broadly available and inclusive, avoiding artificial denial of registrations on the basis of identity alone.
    • No exclusive SLD ownership: the applicant explicitly stated that no entity or group would have exclusive rights to register second-level names within .mortgage.
    • Protections: the application committed to an extensive array of protections against abuse, including measures to protect trademark rights and consumer safety. (No technical details such as character sets, minimum/maximum registration periods or explicit eligibility criteria are provided in the source text.)

    SEO and Brand Impact

    • Brand positioning: .mortgage was positioned as an industry-specific namespace that can improve clarity and branding for mortgage-related sites and services.
    • Trust and safety claims: Donuts represented that, through an expanded set of rights protection and anti-abuse mechanisms, the TLD would be operated more safely and securely than some incumbent TLDs, aiming to reduce fraud and abuse.
    • Competitive impact: the applicant framed .mortgage as adding consumer choice and competition to the top-level domain space, in line with the goals of ICANN's New gTLD Program.

    Notable Cases or Examples

    • GAC Early Warning from Australia regarding consumer protection in a regulated market.
    • Registry Agreement signed by ICANN on 20 March 2014 (initially to Donuts; later assigned to Rightside).
    • Delegation to the DNS Root Zone on 31 May 2014, marking the string's activation.

    Operator

    Dog Beach, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       MORTGAGE

organisation: Dog Beach, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.MORTGAGE 2a01:8840:22:0:0:0:0:56 65.22.32.56
nserver:      V0N1.NIC.MORTGAGE 2a01:8840:23:0:0:0:0:56 65.22.33.56
nserver:      V0N2.NIC.MORTGAGE 2a01:8840:24:0:0:0:0:56 65.22.34.56
nserver:      V0N3.NIC.MORTGAGE 161.232.16.56 2a01:8840:fa:0:0:0:0:56
nserver:      V2N0.NIC.MORTGAGE 2a01:8840:25:0:0:0:0:56 65.22.35.56
nserver:      V2N1.NIC.MORTGAGE 161.232.17.56 2a01:8840:fb:0:0:0:0:56
ds-rdata:     32380 8 2 5a2743723615f674dd2633997cfb7d2e89a0db552bf7553b6eb80c449e998049

whois:        whois.nic.mortgage

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-05-22
changed:      2023-09-12
source:       IANA

    Registrars