Generic top-level domainsDNSSEC
Overview
.mtn is a brand generic top-level domain (gTLD) created for the MTN brand and delegated through ICANN's New gTLD Program. Managed by MTN (Dubai) Limited with registry services provided by ARI Registry Services, the TLD was introduced to provide an authoritative, cohesive online space for MTN's corporate, product and affiliate websites.
History
- Applied as part of ICANN's New gTLD Program (application revealed 13 June 2012).
- Delegated to the DNS Root Zone (implemented) on 26 March 2015.
- TLD type: brand gTLD. Registry services: ARI Registry Services. Manager / registry operator: MTN (Dubai) Limited.
Usage and Audience
- Intended audience: MTN (Dubai) Limited and its affiliates — used to host MTN corporate sites, product and service pages, and affiliate content.
- Purpose described by the applicant:
- Consolidate MTN's existing domain portfolio into a single, coherent brand space.
- Provide an online corporate home for MTN to support marketing and promotional initiatives.
- Facilitate delivery of products and services to MTN's customers across its operating footprint (the applicant cites operations in 21 countries, spanning three continents and serving over 170 million customers).
Registration Rules
- Registrations are not intended to be commercially available to the public.
- All domain name registrations in .mtn will be registered to and maintained by MTN (Dubai) Limited for its exclusive use.
- MTN (Dubai) Limited stated it will not sell, distribute, or transfer control or use of any registration to third parties that are not affiliates (as defined in their Registry Agreement).
- To enable the registry to register names for itself, MTN (Dubai) Limited indicated it would request an exemption from clause 1b of the Registry Operator Code of Conduct (Specification 9) pursuant to clause 6 of the Code of Conduct.
SEO and Brand Impact
- The .mtn TLD was positioned by its applicant as a tool to strengthen MTN's brand identity online by providing a clear, cohesive and authoritative namespace for MTN-related content.
- Intended benefits listed by the applicant include improved brand consistency, clearer customer engagement, and reinforcement of MTN's reputation for innovation within the telecommunications sector.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: MTN organisation: MTN Dubai Limited address: Floor 23, DIFC Currency House address: Dubai address: United Arab Emirates (the) contact: administrative name: TLD Registry Services Management organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 1865332211 e-mail: registrymanagement@nominet.uk contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.MTN 213.248.219.42 2a01:618:403:0:0:0:0:42 nserver: DNS2.NIC.MTN 103.49.83.42 2401:fd80:403:0:0:0:0:42 nserver: DNS3.NIC.MTN 213.248.223.42 2a01:618:407:0:0:0:0:42 nserver: DNS4.NIC.MTN 2401:fd80:407:0:0:0:0:42 43.230.51.42 nserver: DNSA.NIC.MTN 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.MTN 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.MTN 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.MTN 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 18374 8 2 58114b80a64f8617af3ec29668c55519d8ccb44a203562d746e7f2cc8850a1eb whois: status: ACTIVE remarks: Registration information: http://www.mtn.com created: 2015-03-12 changed: 2025-01-28 source: IANA