.nba - National Basketball Association brand domain

Generic top-level domainsIDNDNSSEC

Overview

.nba is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program for the National Basketball Association.
It is intended as an online space exclusively dedicated to the NBA, its affiliated leagues and teams, and to protect the NBA family of brands.
Managed by NBA REGISTRY, LLC with registry services provided by Neustar.

History

Application reveal: 13 June 2012 (ICANN New gTLD reveal day).
Delegated: 02 Aug 2016 (listed as delegated in ICANN/new gTLD records).
TLD subtype: brand; TLD type: gTLD; registry operator: Neustar; manager: NBA REGISTRY, LLC.

Usage and Audience

Primary purposes (as stated in the NBA's application):
- Create an online space exclusively dedicated to the NBA.
- Promote the NBA, its affiliated leagues and teams.
- Protect the NBA family of brands and trademarks.
Typical users and audiences:
- The NBA organization and its affiliated leagues (including the WNBA and the NBA Development League as noted in the application).
- Member teams, official partners, licensees and merchandise channels.
- Global NBA fans and media/distribution partners.
Context from the applicant's submission (highlights):
- The NBA was founded in 1946 and described its structure as including the NBA (30 teams), the WNBA (12 teams) and the NBA Development League (16 teams).
- The NBA emphasized a global reach: broadcasts in dozens of languages, presence in more than 215 countries and territories, merchandise sold in about 100 countries, and over 1,100 trademark registrations worldwide.
- Web and social presence cited in the application: tens of millions of page views per day on NBA.com (with large international audience), nearly 3 billion page views and 1.35 billion video streams during the 2011–12 season, and leading U.S. sports-league rankings on major social platforms.

SEO and Brand Impact

The NBA positioned .nba as a vehicle to promote brand authenticity and to protect its trademarks and affiliated marks online.
By operating a brand gTLD, the NBA aimed to provide a clear, trusted namespace associated directly with the league and its properties, leveraging the organization’s global recognition and large online reach as described in its application.

Operator

NBA REGISTRY, LLC

Whois

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NBA

organisation: NBA REGISTRY, LLC
address:      645 Fifth Ave
address:      New York NY 10022
address:      United States of America (the)

contact:      administrative
name:         Senior Director, Digital Rights Strategy & Enforcement
organisation: NBA REGISTRY, LLC
address:      645 Fifth Ave
address:      New York NY 10022
address:      United States of America (the)
phone:        +1 212 407 8000
fax-no:       +1 212 888 7931
e-mail:       ngtld-nba@cscglobal.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.NBA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.NBA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.NBA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.NBA 156.154.144.119 2610:a1:1071:0:0:0:0:77
nserver:      NS2.DNS.NIC.NBA 156.154.145.119 2610:a1:1072:0:0:0:0:77
nserver:      NS3.DNS.NIC.NBA 156.154.159.119 2610:a1:1073:0:0:0:0:77
ds-rdata:     4090 8 2 3d0d5884f22c76c902bee260c65c47057bbbf5544d83ce01681a756b3c220955

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nba.com

created:      2016-07-14
changed:      2024-05-11
source:       IANA