.nec

Overview

.n ec is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program for NEC Corporation. The string is intended to serve as a controlled Internet space for NEC's corporate branding, communications and services.

History

• Application: Applied as part of ICANN's New gTLD Program (reveal day referenced 13 June 2012).
• Delegation: The .nec string was delegated to the DNS Root Zone on 09 May 2015.
• Classification: Listed as a gTLD with the subtype "brand." The available records reference both Afilias and NEC Corporation in registry/operation roles.

Usage and Audience

• Primary users: NEC Corporation itself, its customers, employees, affiliates and other NEC stakeholders.
• Intended uses:
  • Promotional and navigational domains for NEC's online presence.
  • Distribution and exchange of information via websites, social networks and email within the .nec namespace.
  • A platform to support NEC's branding, technology and services online.
• Ancillary services: The applicant indicated plans to offer related services such as website hosting, SEO, marketing and consulting tied to domains in the zone.

Registration Rules

• Initial reservation: NEC stated an intent to reserve all names within the TLD for itself initially and to use them for company-related purposes.
• Licensing to affiliates: NEC anticipated the possibility that, not likely for at least three years post-delegation, affiliates could be licensed to use specific domain names under contract.
• License terms and enforcement:
  • Any licenses would be contractually limited to specified purposes determined by NEC.
  • NEC indicated licenses could be revoked at any time and that it would monitor and take quick action to mitigate any abuse.

SEO and Brand Impact

• Branding: The TLD was presented as a supporting branding and services platform to strengthen NEC's online identity.
• Brand origin and scope: "NEC" derives from "Nippon Electric Company, Ltd."; the applicant noted long-standing global use of the NEC mark, registration of the brand in over 180 jurisdictions and a corporate domain portfolio of over 250 domains.
• Perceived use: The TLD is positioned for controlled corporate trust and clear association with NEC rather than open public registration.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NEC

organisation: NEC Corporation
address:      7-1, Shiba 5-chome
address:      Minato-ku Tokyo 108-8001
address:      Japan

contact:      administrative
name:         Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address:      Cerulean Tower 26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81.357841069
fax-no:       +81.334625040
e-mail:       registry@brightsconsulting.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81.354561601
fax-no:       +81.337805239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     3352 8 2 077c18d635da43d7201764e89118f552f72428b12763f1bc258a5619b71458e7

whois:        whois.nic.nec

status:       ACTIVE
remarks:      Registration information: http://www.nec.com/

created:      2015-04-02
changed:      2023-06-20
source:       IANA