.netbank

Overview

.netbank is a brand generic top-level domain (gTLD) proposed under ICANN's New gTLD Program by the Commonwealth Bank of Australia (CBA). It is intended to provide an authoritative, branded Internet space for NetBank — CBA's online banking application — to promote trust, authenticity and utility for customers and partners.

History

• Proposed as part of ICANN's New gTLD Program; revealed on 13 June 2012 as an applied-for string.
• Applicant: Commonwealth Bank of Australia (CBA).
• Registry listed in application materials: Afilias.
• Status in the source material: Proposed (brand gTLD).
• CBA submitted related applications for additional brand strings, including .cba and .commbank.

Usage and Audience

• Primary users: Commonwealth Bank of Australia, its affiliates and authorised partners.
• Target audience: NetBank customers and users of CBA's online banking services.
• Intended uses include:
  • official online banking sites and services;
  • product- and service-specific websites;
  • communications and marketing channels where brand authenticity is important.

Registration Rules

• Planned operation as a restricted registry controlled by CBA.
• CBA would create and control domain spaces and allocate second- and third-level names to entities associated with the NetBank brand (CBA, affiliates, partners).
• The application emphasizes restriction to preserve brand authenticity and reduce user confusion. (No technical details such as registration periods or allowed character sets were provided in the source.)

SEO and Brand Impact

• The stated mission is to increase user trust and confidence by eliminating user confusion and assuring brand authenticity.
• A branded, restricted gTLD is presented as a way to provide an authoritative, more secure online environment for CBA's online banking services and digital brands.

Notable Cases or Examples

• NetBank is CBA's online banking application; the application notes NetBank as one of the most visited Australian websites with over five million online banking customers.
• CBA is described in the application as Australia’s leading integrated financial services provider, with significant domestic market share and global standing cited in the applicant's materials.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NETBANK

organisation: COMMONWEALTH BANK OF AUSTRALIA
address:      Ground Floor
address:      Tower 1 201 Sussex Street
address:      Sydney NSW 1155
address:      Australia

contact:      administrative
name:         Domain Admin
organisation: COMMONWEALTH BANK OF AUSTRALIA
address:      Ground Floor
address:      Tower 1 201 Sussex Street
address:      Sydney NSW 1155
address:      Australia
phone:        +61477387865
fax-no:       +61291181601
e-mail:       domains@cba.com.au

contact:      technical
name:         Domain Admin
organisation: COMMONWEALTH BANK OF AUSTRALIA
address:      Ground Floor
address:      Tower 1 201 Sussex Street
address:      Sydney NSW 1155
address:      Australia
phone:        +61468499843
fax-no:       +61291181601
e-mail:       ngtld-cba@cscglobal.com

nserver:      A.NIC.NETBANK 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.NETBANK 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.NETBANK 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      X.NIC.NETBANK 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.NETBANK 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.NETBANK 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     29050 8 2 401dd968541610c0a000139e1462693701042a2931afa1a246d8bfa05ab13c94

whois:        whois.nic.netbank

status:       ACTIVE
remarks:      Registration information: http://www.commbank.com.au

created:      2015-03-26
changed:      2023-12-05
source:       IANA