Overview
- .neustar is a delegated brand generic top-level domain (gTLD) owned and operated by Neustar.
- It was created as part of ICANN's New gTLD Program and is intended as a brand-specific TLD for Neustar.
History
- Announcement: Neustar announced plans for the .neustar gTLD in June 2011 — the same day the ICANN Board approved the new gTLD program. Neustar was among the first registries to declare an intent to apply and one of the earliest brand applicants.
- Registry Agreement: ICANN signed a Registry Agreement with Neustar for .neustar on December 5, 2013.
- Delegation: The .neustar string was delegated to the DNS root zone on 19 February 2014, completing the successful application process.
Usage and Audience
- Intended audience: .neustar is a brand gTLD intended for use by Neustar (the company) itself and for brand-specific uses tied to the Neustar organization.
- Related assets: Discussion around how Neustar might integrate or align .neustar with other TLDs it manages (for example, .biz) has been noted; Neustar's homepage is at neustar.biz.
SEO and Brand Impact
- Strategic positioning: Observers noted the timing and nature of Neustar's announcement may have been intended to bolster its credentials and market position as a registry operator and consultant to other .brand applicants.
- Brand signal: As a company-specific gTLD, .neustar functions primarily as a brand identifier rather than a general-purpose domain, reinforcing corporate branding and provenance.
Notable Cases or Examples
- Early mover: Neustar's June 2011 announcement made it one of the first registries/brands to move on the new gTLD opportunity.
- Contract and delegation milestones:
- Registry Agreement signed with ICANN on December 5, 2013.
- Delegated to the root zone on 19 February 2014.
Operator
NeuStar, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: NEUSTAR
organisation: NeuStar, Inc.
address: 21575 Ridgetop Circle
address: Sterling VA 20166
address: United States of America (the)
contact: administrative
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.NEUSTAR 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.NEUSTAR 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.NEUSTAR 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS4.DNS.NIC.NEUSTAR 199.7.67.250 2001:502:100e:0:0:0:0:250
nserver: NS5.DNS.NIC.NEUSTAR 192.100.59.250 2610:a1:1013:0:0:0:0:250
nserver: NS6.DNS.NIC.NEUSTAR 198.133.199.250 2610:a1:1021:0:0:0:0:250
ds-rdata: 65215 8 2 ae5583bdfcf0307df227ff8c2916527da34d91c92d69835a87302b41d8284c7d
whois:
status: ACTIVE
remarks: Registration information: http://www.neustar.biz
created: 2014-02-06
changed: 2024-04-17
source: IANA
